Reverse Prospecting is part of our suite of Listing Tool products.
Reverse Prospecting allows you to identify agents with buyers whose search criteria match your listing, gain insights into aggregated homebuyer activity across RealScout, and reach out directly to agents with matching buyers to promote your listing.
If you are an individual agent using RealScout you will need to upgrade your account to a Standard Plan, if you do not currently see the LISTING TOOLS tab on your account. Please reach out to our Member Success Team to upgrade your account. We have annual and monthly subscriptions available.
If you are part of a brokerage account and do not see our LISTING TOOLS available on your account you may upgrade your account individually or reach out to your brokerage to learn more. If you'd prefer to upgrade your account individually, please reach out to our Member Success Team.
How to Access:
If you are a Listing Agent and currently have an active, coming soon or contingent listing, go to the LISTING TOOLS tab on your grey side bar and click MY LISTINGS to claim your listing.
After claiming your listing, open the listing page and click the Reverse Prospecting button to access the tool. Review the list of agents whose buyers’ search criteria align with your listing and analyze buyer preferences to better understand market demand.
Once claimed, you can use our Reverse Prospecting button to get started.
Use the tool to view the list of agents with matching buyers, analyze buyer activity, and send personalized outreach messages to promote your listing.
Note that Reverse Prospecting requires listings to have an active status on RealScout/your MLS.
Off-market or pre-market homes are ineligible.
Use RealScout's Test the Market report for a preview option.
Using RealScout Reverse Prospecting as a Listing Agent:
With Reverse Prospecting, you can identify agents in your market who may have buyers that match your listing. Reach out to them to get your listing in front of the most relevant buyers.
Analyze the list of agents with matching buyers and send personalized messages to engage them. Use the insights provided to refine your outreach strategy and track responses effectively.
Please note that listings under another agent's name are not eligible for Reverse Prospecting unless you are a co-agent.
To help our support team when manually adding, please share the MLS Printout and/or the current URL/link to the listing from your MLS.
View - Quickly gauge the level of visibility and interest in your listing from active RealScout buyers
Engage - Contact agents with matching buyers who are searching on RealScout
Track - Save time by quickly finding high-quality potential buyers
Rentals/Lease Listings: In some cases, Reverse Prospecting supports rental and lease listings, provided they are claimed manually in the platform. Use the messenger option in your account to reach support@realscout.com for assistance with this.
Opt-Out Guidance: Agents can opt-out of receiving Reverse Prospecting emails by contacting support for assistance.
Tips for Effective Outreach
Personalize your messages to highlight how your listing meets the needs of the buyers.
Follow up with agents who show interest to build stronger connections.
Use the insights provided by Reverse Prospecting to refine your marketing strategy.