Once configured, Auto Nurture handles contact engagement automatically. Knowing when to use it, what contacts receive, and how to configure it for different contact types determines how much of your database actually gets touched.
Auto Nurture steps aside as soon as any alert is active. If you manually assign a Listing Alert or Market Activity Alert to a contact, Auto Nurture stops running for that contact automatically — no need to disable it separately.
When to use Auto Nurture
Auto Nurture is designed for contacts where you do not yet know enough to manually configure a targeted alert. The most effective use cases are contacts who arrived through broad channels and have not yet shown clear search intent: website leads, open house sign-ins, cold imports, and referrals without a stated criteria.
For contacts where you already know their search area, price range, and property type, setting up a Listing Alert manually or through a Template gives you more control over what they receive.
Three nurture approaches in RealScout
Approach | Best For | How It Works |
Auto Nurture | Cold leads, new imports, contacts with unknown intent | RealScout creates alerts based on contact data and behavior; onboarding email sequence runs for contacts with no data |
Targeted Alert via Template | Contacts with known search criteria | You apply a tag or manually assign a Template; the alert fires based on saved search criteria |
Manual Alert Setup | Active buyers or sellers you are working with directly | You build a custom Listing Alert or Home Value Alert on the contact's profile for full control |
What contacts receive through Auto Nurture
If a contact record contains a viewed or inquired listing address (through Zillow Connect or FUB), Auto Nurture creates a Listing Alert using the listing's zip code, the list price +20% and −30%, and the property type.
If a contact clicks on the initial or follow-up emails, they get a Listing Alert that can auto-update. Learn more here.
If a contact record contains a home address (in a CRM like FUB or in RealScout), Auto Nurture creates a Home Value Alert. If the valuation partner ATTOM cannot return a value, the contact receives a Market Activity Alert based on the address zip code instead.
If no actionable data exists in the contact record, the contact enters the onboarding email sequence. This starts a day after they are able to be nurtured/sent emails:
Day 1 (Welcome)
Day 5 (Popular Homes)
Day 10 (What's My Home Worth)
Note: If you suppress the onboarding email sequence in your Auto Nurture settings, contacts without actionable data skip it entirely and receive nothing unless you have a fallback Template configured.
Get contacts into RealScout
Auto Nurture runs for contacts once they are added to your account. The four most common paths are:
Connecting a native CRM integration (Follow Up Boss, Cloze, MoxiWorks, BoldTrail, Rechat)
Importing a CSV
Adding contacts manually with + Add Contact / Alert
Capturing leads directly through your RealScout pages (What's My Home Worth, Search Links, and your Market My RealScout landing page)
For integration-specific setup, import modes, backfill steps, and tag sync behavior by CRM, see How to Import Contacts into RealScout from Supported CRMs.
Add a home address for Home Value Alerts
Auto Nurture creates Home Value Alerts automatically when a contact's home address is on file. There are four ways to add that address:
Agent adds it manually. Open the contact's profile in your Contacts and enter the address in the Address field.
Import a homeowner list. Go to your Home Value Alerts page and use the Import Client List option to mass-create Home Value Alerts.
Invite the contact to claim their home. Use the Invite Clients option from the Home Value Alerts dashboard. The contact enters their home address and sees their estimated value; RealScout captures the address automatically.
Capture new leads through your What's My Home Worth page. Post the link on social media, run an ad, or add it to a QR code or mailer. Anyone who enters their address becomes a new contact with a home address on file.
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