RealScout's buyer data comes from real, high-intent homebuyers who are actively searching with their agent on RealScout — not anonymous or low-intent leads.

The buyer data you see in RealScout comes from agent-affiliated homebuyers who are actively shopping for a home on the platform. These are high-intent buyers — people searching with their agent right now, not casual browsers or low-intent leads.

This pool reflects real buyers searching across all brokerages in the marketplace, so the insights represent genuine demand rather than a broad list of unqualified contacts.

Because RealScout users are among the highest-intent homebuyers, their activity and feedback give a better representation of the relevant market. Prioritizing high-intent buyer data means the insights you see reflect what serious homebuyers are actually doing, not what an unqualified lead list might suggest.

What does "buyer data" include?
Insights from agent-affiliated homebuyers who are actively searching on RealScout. It reflects the activity and feedback of real buyers shopping for a home now.

Are these random internet leads?
No. The buyer data does not come from anonymous or low-intent leads. It comes from serious homebuyers who are actively searching with their agent on RealScout.

Does the data only cover my own clients or brokerage?
No. It reflects real buyers searching with their agents across all brokerages in the marketplace, not only the contacts in your own account.

What makes a buyer "high-intent"?
A high-intent buyer is someone actively shopping for a home now and searching with their agent on RealScout, rather than browsing casually.

Why does RealScout prioritize high-intent buyer data?
Because high-intent buyers' activity and feedback are a better representation of the relevant market, the data reflects genuine demand more closely than a broad list of unqualified leads would.