Run Test The Market before your listing pitch to show exactly how much RealScout buyer demand exists at different prices. Download the PDF and bring it to the conversation. Your sellers get the data, and you've got the competitive edge!
Steps on how to create a report, download, and print!
Steps on how to create a report, download, and print!
1. Go to Listing Tools → Test the Market
2. Enter the listing details such as Property Type, Beds, and Baths. Target Price is required to create the report.
3. Click "Create Report" once ready.
The next page will show you the report. You'll see three graphs:
The Matched Buyers Across Price Points graph, which shows how many RealScout buyers have searches that match the property at each price point in the range.
Active Buyers in the City where the property is located.
Active Buyers Over Time, various months on RealScout.
4. Download and share with your contacts. Scroll down to the section labeled "Matched buyers across price points" then Click the Download as PDF button.
Example of the PDF:
5. (Optional) To print, click the Print icon on the top-right-hand corner of the PDF viewer.
Frequently Asked Questions
Do I need to claim the listing first to run a Test the Market report?
Do I need to claim the listing first to run a Test the Market report?
No. Test the Market works for any address — listed or not. It is specifically designed for pre-listing conversations before a property goes live.
How current is the buyer demand data?
How current is the buyer demand data?
Buyer demand reflects active searches in RealScout at the time you run the report. Data is current as of the run date, not a historical average.
Does running a report notify anyone, the seller or buyer agents?
Does running a report notify anyone, the seller or buyer agents?
Can I share a link to the Test The Market report?
Can I share a link to the Test The Market report?
No. Although direct sharing links are not available, you can click the Download icon in the top-right-hand corner of the PDF viewer to save the report to your device and share it via email or any other available channels.
If you'd prefer to capture specific sections of the screen instead, see the screenshot instructions below.
To take a screenshot on a Mac:
To capture your entire screen, press and hold these three keys together: Shift, Command, and 3.
To capture a custom area, press and hold these three keys together: Shift, Command, and 4, then click and drag to select the section you want to save.
To take a screenshot on Windows:
To capture your entire screen, press and hold these two keys together: Windows and PrtScn.
To capture a custom area, press and hold these three keys together: Shift, Windows, and S, then click and drag to select the section you want to save.
No. Running a Test the Market report is private to your account. No one is notified.
How do I review the report graphs?
How do I review the report graphs?
The report's primary output is a buyer demand curve showing how the number of matching buyers changes across your selected price range. A price point with a higher buyer count means more buyers currently have searches that would surface this property.
Use this to:
Show a seller that pricing at $X attracts significantly more buyers than $Y
Support a price reduction recommendation with current data
Demonstrate local market knowledge in a listing presentation
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Need help? Contact our Member Support Coaches within the support messenger on your account.