Test the Market shows you — and your seller — how much real buyer demand exists for a property at various prices. Use it before a listing conversation or as a leave-behind after the presentation.
How to create a report
Go to Test the Market from the Listing Tools section of your account.
Enter the property address in the address field.
Set the price range you want to evaluate. The report shows buyer demand across multiple price points within that range.
Generate the report.
Review the Number of Matched Buyers graph, which shows how many RealScout buyers have searches that match the property at each price point in the range.
Reading the report
The report's primary output is a buyer demand curve showing how the number of matching buyers changes across your selected price range. A price point with a higher buyer count means more buyers currently have searches that would surface this property.
Use this to:
Show a seller that pricing at $X attracts significantly more buyers than $Y
Support a price reduction recommendation with current data
Demonstrate local market knowledge in a listing presentation
Next steps: Export the report as a leave-behind — see How can I export a Test The Market PDF? — or share it online via Test the Market - Sharing a report on Social Media.
Frequently Asked Questions
Do I need to claim the listing first to run a Test the Market report?
Do I need to claim the listing first to run a Test the Market report?
No. Test the Market works for any address — listed or not. It is specifically designed for pre-listing conversations before a property goes live.
How current is the buyer demand data?
How current is the buyer demand data?
Buyer demand reflects active searches in RealScout at the time you run the report. Data is current as of the run date, not a historical average.
Does running a report notify anyone — the seller or buyer agents?
Does running a report notify anyone — the seller or buyer agents?
No. Running a Test the Market report is private to your account. No one is notified.
Related Articles