RealScout Tags are labels that appear on a contact's record when specific behaviors occur — such as viewing a Home Value Alert or saving a property — and sync to connected CRMs so you can build automations around real engagement signals. Three categories exist: Engagement Tags (fired by contact behavior), Actionable Tags (applied manually to trigger a status change), and the Errors column (flags email delivery problems).
Errors are system-wide. If a contact's email bounces or is reported as spam from any agent's account in RealScout, that email address is blocked across every agent who has that contact — not just yours.
Engagement Tags
Engagement Tags are applied automatically when a contact takes a specific action in RealScout, for example RealScout Property Saved or RealScout HVA Viewed. They sync to connected CRMs such as Follow Up Boss, where you can use them to trigger Smart Lists, action plans, and other automations. See the full reference: Tag Automations: Activity Tags, Action Tags & How to Act on Them.
Actionable Tags
Actionable Tags let you trigger a contact status change in RealScout by applying a tag, either manually or through a CRM automation, for example RealScout Archive Contact or RealScout Disable Listing Alerts. Apply them to a contact in RealScout or push them through your CRM integration to trigger the corresponding action. See the full reference: Tag Automations: Activity Tags, Action Tags & How to Act on Them.
The Errors Column
The Errors column on your Contacts page shows the email delivery status for each contact. This column does not sync to CRMs — it is visible only in RealScout. The corresponding RealScout Tags (Email Validation Failed, Email Rejected, Email Spam Reported) do sync to connected CRMs.
Error Status | What It Means |
Spam Address | A contact with this email reported spam. The email is blocked system-wide — this contact will not receive emails from any agent in RealScout. |
Email Bounced | This email address has bounced in the system and is now blocked. |
Email Invalid | The email address is invalid and will not receive emails. |
Clean Up Your Contact List Using Tags and Errors
Use the Errors column and RealScout Tags together to bulk-archive contacts with email problems, which improves deliverability and reduces your Nurtured Contact count.
Go to realscout.com/agent/contacts.
In the Errors column, identify contacts with Spam Address, Email Bounced, or Email Invalid statuses.
Check the box next to each affected contact.
Click More Actions and choose Archive.
For a contact with a suspected error on a valid email address, click their name to open their profile — an override option may be available if the email passed secondary validation.
Related Articles