Yes, you can customize the name for your Market Alert, but only when you draw a custom shape on the map. If you select a location from the dropdown, RealScout automatically names the alert.
Drawing a custom boundary:
Click Draw on the map and outline your custom area. Once a shape is drawn, a Custom Market Name field appears below the map, and that is where you can enter any name you'd like. Reference screenshot below:
Selecting a city or location:
If you search for and select a location from the Market dropdown instead of drawing a shape, RealScout automatically names the alert after that location. No custom name field will appear.