Follow along here:
Post a Search Link on Facebook
Think about a recent conversation with someone asking about your market.
What neighborhood, price range, and property type came up most?
Build one Search Link from that answer, then post it. Visitors who open the link see matching listings and are prompted to register, which adds them to your Contacts.
Log in to RealScout and go to Marketing → Search Links.
Click + Create Search Link and choose a saved Template. No Template yet? Use a Quick Link instead (see the Quick Link section below), or build one with Listing Alert Templates.
Enter a Title. Add a Description and a Tag if you want them. The Tag is added to every Contact who signs up through the link.
Save the link. It appears in your list of links. Copy it from there.
Open the three-dot menu on the link and click View Search Criteria to confirm it matches what you meant to share.
Open Facebook, start a new post, and paste the link. A preview card generates.
Write your caption above the card and click Post.
Ready to get started? Begin here:
Quickstart Guide
Step | What you are doing | Open this |
1 | Open your RealScout dashboard | |
2 | Review your profile photo and branding | |
3 | Find your Onboarding Link and What's My Home Worth link | |
4 | Create a Quick Link with your search criteria | |
5 | Or create a Search Link from a saved Template (see Listing Alert Templates) | |
6 | Copy your link, open Facebook or Instagram, and post it | The app or computer you use for sharing |
Quick Link: the fast version
Quick Link: the fast version
Use a Quick Link when you want a link in a few seconds and do not need a Template.
Go to Quick Links.
Enter your criteria.
Click Copy Link To Clipboard.
Recommended: save the link in your phone's notes app with a short description so you can find it later.
Turn your link into a QR code
Turn your link into a QR code
Any RealScout link can become a QR code for postcards, flyers, or open house signage. The code holds the URL, so it keeps working as listings change.
Step-by-step and generator options: Get Your RealScout Links Working For You 24/7.
Seller version: share your What's My Home Worth link in a Story
Seller version: share your What's My Home Worth link in a Story
Use the same Story structure for sellers. Your What's My Home Worth link is in Home Value Alerts → Capture Leads and in Market My RealScout.
Create a Story with a visual hook, such as a neighborhood photo or a market stat.
Add a Link sticker and paste your What's My Home Worth link.
Add a call to action, for example: "What's your home worth? Tap to find out."
Homeowners who register become Contacts in your account. For the full seller path, see Seller Nurture Toolkit: Home Value Alerts, Market Activity Alerts, and Your Public Seller Entry Point.
Your Onboarding Link
Your Onboarding Link
Your Onboarding Link captures a Contact with an email address into your account. Find it in Market My RealScout. It works well as an evergreen link in your bio on Instagram, TikTok, or X.
Registration limits
Registration limits
Visitors can view a limited number of listings before they are asked to register. Set that number in Account Settings. If you want immediate capture, require registration right away.
Some MLSs require RealScout to set this for you to comply with data display rules, so check the setting before you plan around it. Also confirm your profile photo, name, and phone are current, because registrants see them.
Set a repost rhythm
Set a repost rhythm
Stories disappear after 24 hours. Pick a resharing cadence that fits your workflow:
Weekly, if you use the same popular neighborhood or price range. For slower markets, keep the link and add a new photo or video from you.
Rotate by neighborhood, price range, features, or property type. If you work more than one area, every other day or daily can work.
Monthly with a themed search such as open houses, new construction, or starter homes, once you build a Template.
Your link stays current as listings change, so you do not need to recreate it for each post.
More places to share your link
More places to share your link
Link in bio on Instagram, TikTok, or X. Use your Onboarding Link or Landing Page from Market My RealScout.
Facebook feed post. Paste the URL into a new post and the preview card generates.
YouTube video description. Paste the URL in the first 2 to 3 lines with a hook.
Email signature or newsletter. Add the link as a permanent footer.
Your Search Link works anywhere a clickable link or QR code works.
See who signed up
See who signed up
For a Search Link, open Search Links and use the three-dot menu on the link to see its sign-ups. If you added a Tag when you created the link, you can filter your Contacts page by that Tag.
Quick Links, Onboarding Links, and What's My Home Worth sign-ups show up in the daily or weekly email from RealScout, and your newest Contacts appear in the Nurtured Contacts view.
Do I need to create a new link every time I post?
No. Reuse the same link across posts and platforms. The URL stays the same while the listings behind it stay current.
What if I do not have a Template yet?
Start with a Quick Link. It takes a few seconds and needs no Template. Build Templates later for more control over naming and reuse. See the Search Links Guide: Creating Advanced and Quick Links for both paths.
How do I know if someone signed up from my link?
Open the See who signed up section above.
Next step: Go deeper on Instagram, TikTok, YouTube, email signatures, and QR codes in Social Media Tips & Tricks.