Follow along here:
Set Up A Search Link
Think about a recent conversation with someone asking about your market.
What neighborhood, price range, and property type came up most?
You will use that to build a quick, targeted search:
Log in to RealScout and go to Quick Links.
Enter your criteria
Click Copy Link To Clipboard.
Recommended: Save the links to your phone's notes app so you can access it. Make sure to write a short description for your leads/yourself.
Ready to get Started? Begin here:
Quickstart Guide
Quickstart Guide
Step | What you are doing | Open this |
1 | Open your RealScout dashboard | |
2 |
Find your Review your profile photo and branding | |
3 | Market My RealScout links (e.g., Client Search Page, Onboarding Link, Landing Page, What's my Home Worth URL) | |
4 | Create a Quick Link with your search criteria | |
5 | (If re-using a Template) Create an Advanced Search Link | |
6 | Copy your link, open Instagram or Facebook, and post your Story with a link sticker | Your phone/computer/app you'll use for sharing the link. |
Save Your Links
Save Your Links
Your Search Link URL stays current as listings change because it pulls from your live, RealScout-connected MLS data. You do not always need to recreate a search link. Ideas from other RealScout users:
Save it in a spreadsheet/doc
Copy to a notes app on your phone/cloud
Email/text it to yourself with a title like "Search Link for ___ for lead capture."
Set a Repost Rhythm
Set a Repost Rhythm
Stories disappear after 24 hours. Pick a resharing cadence that fits your workflow. Some examples:
Every week, if using the same popular neighborhood or price range. For slower markets, use the same link with new, personal or on-brand photo/video from you.
Think of this as a weekly check-in for your followers.
Once a week, or more, using
Rotate by neighborhood, price range, features, property type, etc.
If you work in more than one area at a time, consider every other day, even daily.
Monthly with a themed search (open houses, new construction, starter homes) once you build a Template.
Optional: Use AI Search if you'd like to save some steps on filter setup.
Decide this based on your own workflow, schedule, and the platforms or tools you use.
Setting up an Advanced Link from a Template
Setting up an Advanced Link from a Template
Go to Advanced Search Links.
Click + Create Search Link and choose a saved Template.
Add a display name and preview card image.
Copy the URL and use it in your next post.
Full walkthrough: Search Links Guide: Creating Advanced and Quick Links.
Advanced Links offer more control over naming, preview cards, and are saved in your account for accessibility.
More Ways to Use Your Marketing Links
More Ways to Use Your Marketing Links
Link in bio on Instagram, TikTok, or X. Use your Onboarding Link or Landing Page for an evergreen bio link: Market My RealScout.
Facebook feed post. Paste the URL into a new post. Facebook generates a preview card using one of RealScout's variable photos.
YouTube video description. Paste the URL in the first 2-3 lines of the description with a hook.
Email signature or newsletter. Add the link as a permanent footer CTA.
QR codes. Turn the URL into a QR code for postcards, flyers, or open house signage. See Get Your RealScout Links Working For You 24/7.
Your Search Link works anywhere a clickable link or QR code works.
Do I need to create a new link every time I post?
No. You can reuse the same link across multiple posts and platforms. The URL stays the same while the listings behind it stay current.
What if I do not have a Template yet?
Start with a Quick Link. It takes a few seconds and does not require a Template. You can create Templates later when you want more control over naming, social previews, and reuse. See the Search Links Guide for both paths.
How do I know if someone signed up from my link?
For Advanced Links, open Advanced Search Links.
Each link's menu shows sign-up activity. If you added a tag when creating the link, you can filter contacts by that tag on your Contacts page.
Quick Links, Onboarding Links, and What's My Home Worth signups show up in your daily or weekly email notifications from RealScout, and your most recent contacts appear in the Nurtured Contacts view.
What should my lead registration setting be?
There is no single right answer.
Setting "unique listing views" to a limited number lets visitors browse enough to get interested before they are asked to register. If you want immediate lead capture, set it to require registration immediately.
Some MLSs require RealScout to set this for you to comply with data display rules. Review your setting at Account Settings.
Can I use this workflow for seller contacts too?
Yes. Instead of a Search Link, use your What's My Home Worth link from Home Value Alerts → Capture Leads. The Story structure is the same: visual hook, Link sticker with the URL, and a CTA like "What's your home worth? Tap to find out." For the full seller path, see Seller Nurture Toolkit.