Below, we cover how to apply RealScout priority tags during large contact imports so the right leads are nurtured first when email sendability spots become available. It also covers when to use the special priority tag and how to reference the updated guidance on the import page.
RealScout strongly recommends tagging your contacts with one of our tier tags before importing them, starting with your most engaged contacts first. RealScout's email sendability improves as your sender reputation grows. If your contacts have more than one tag, no problem; just separate the tags with commas in your contact import file. Contacts start receiving alerts in tag order; this means RealScout works down from RealScout Tier 1 to RealScout Tier 3
A pro tip: If you import cold or unengaged contacts too early and they mark your emails as spam, your sendability limit gets restricted, so fewer of your contacts receive alerts.
See below to learn how to import your contacts using tiers!
Import in this order:
Skipping this order can slow down how quickly you reach everyone in your database.
Tag Name | Active Range | Example |
RealScout Tier 1 | Engaged within the last 12 months. | Active leads are first. These are the most active leads you should import first. Starts sending alerts before Tiers 2 and 3. |
RealScout Tier 2 | Inactive for 12- 24 months. | Older leads are next. They start once your Tier 1 contacts are underway and your reputation is established, and before Tier 3. |
RealScout Tier 3 | Cold. | Cold contacts are last. They start after Tier 2, once your sendability has grown. |
RealScout Priority | Very important, extremely hot lead or referral. | Use this tag to move one standout lead, a hot prospect, or a big referral to the front of the line. |
One more thing that affects order: Listing Alerts are always processed ahead of Market Activity Alerts and Home Value Alerts, regardless of tier tag. If your import mixes alert types, some contacts may see their alerts start sooner than their tier alone would suggest.
More tips when using the priority tags:
When to use the special "RealScout Priority" tag?
If you identify having a hot lead or referral and need to prioritize them over others on your contact list, apply the "RealScout Priority" tag.
This tag will override the tier order, so we highly suggest saving it for those cases, not everyday imports. Think of it like this: the more often it's used, the less "front of the line" it actually means.
Expecting a steady stream of new leads from a source like Follow Up Boss or Zillow?
You can automate this instead of tagging by hand. Set up your CRM integration to apply your choice of tag priority automatically as each new lead comes in.
See Trigger RealScout Actions from Your CRM Using Tags.
Need more help getting your contacts nurtured in the right order? Please connect with our team through the help messenger on your account.