When Auto Nurture is enabled, contacts with zero active alerts are automatically engaged with an onboarding email drip campaign, no manual follow-up required. Here is every email in the sequence, who receives it, and what stops it.
Only contacts with zero active alerts are enrolled in the full drip. Contacts who already have a Listing Alert, a Home Value Alert, or both receive fewer emails or none at all. See the table below.
Who receives the drip emails?
Enrollment works the same whether contacts came from a CRM, were added manually, or came from another source. The sequence starts the day after Auto Nurture is enabled for the contact, and each email is skipped if the contact already has the matching alert.
Contact's alert status | Emails received |
No alerts | All emails: Welcome → Popular Homes → What's My Home Worth → monthly Popular Homes |
Has a Listing Alert only | Welcome + What's My Home Worth (Day 10) only |
Has a Home Value Alert only | Welcome + Popular Homes (Day 5) + monthly Popular Homes |
Has both a Listing Alert AND a Home Value Alert | No emails |
The email sequence
Day 1: Welcome email
Introduces your contact to their RealScout account with two calls to action: viewing new listings and tracking their home's value.
Subject line: The best resource for new listings and your home's worth
The View Listings Now button links to your home search page.
The Track Home Value button links to your "What's My Home Worth?" page.
NOTE: Skipped if the contact already has both a Listing Alert and a Home Value Alert.
Day 5: Popular Homes in Your Area
Shows your contact the most-viewed listings near your default map location.
Subject line: Popular Homes in Your Area
NOTE: Skipped if the contact already has a Listing Alert.
Day 10: What's My Home Worth
Prompts your contact to check their home's value and see how it compares to recent sales in their neighborhood.
Subject line: Keep track of your home's value
NOTE: Skipped if the contact already has a Home Value Alert.
Ongoing monthly: Popular Homes
Sent once per month on the same date each month, continuing to surface popular listings near your map location. Your "area" is either the Default MLS Area or a custom, agent-chosen map location.
Subject line: Popular Homes in Your Area
NOTE: Skipped if the contact has a Listing Alert.
Choose which listings appear in Popular Homes emails
The listings shown are the most-viewed homes within a radius of your Default Map Location. You can set the radius to 3, 5, 10, or 25 miles, and change the map location in your Profile settings or on your Auto Nurture settings page.
Click your name in the top-right corner and select Profile, or go to your Auto Nurture settings page.
Under Default Map Location, type an address to center your map.
Under Radius for Listings, select your preferred distance from the dropdown.
Your changes apply to all future Auto Nurture emails.
Profile example:
Auto Nurture settings page example:
When the drip stops sending
Auto Nurture stops — fully or partially — when any of the following happens:
Contact unsubscribes → All Auto Nurture emails stop.
Contact gets a Listing Alert (manually created or triggered by their activity in RealScout) → Listing-focused emails stop.
Contact gets a Home Value Alert (manually created, or triggered when a contact enters a home address) → Home value-focused emails stop.
Suppress the drip campaign
On the Auto Nurture settings page, scroll down to the Suppress Email Drip Campaigns section. When the drip campaign is off, alerts are created only for contacts with actionable data — contacts actively engaging with RealScout by viewing properties or entering their home value. RealScout will not send the Welcome, Popular Homes, or home value emails.
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