Why RealScout Is Dedicated to Protecting Your Email Reputation
As a real estate professional, your email reputation directly impacts your ability to win and nurture business. If your emails land in spam — or don’t get delivered at all — it affects listing visibility, client trust, and deal flow.
That’s why RealScout is intentionally designed to protect your sending reputation and help your emails land in the inbox.
To understand how we protect you, it’s important to understand a few key terms.
Key Email Terms Every Agent Should Know
What Is Spam?
Spam is email that the recipient’s email provider (like Gmail or Outlook) considers unwanted, suspicious, or irrelevant.
When an email is flagged as spam, it:
Goes to the junk/spam folder
May never be seen
Can negatively impact your sender reputation
Why Emails Get Marked as Spam
Spam filtering happens when:
Recipients mark your email as spam
Engagement is low (few opens or clicks)
You send too frequently
You email people who didn’t opt in
Sending patterns look automated or aggressive
Real Estate Scenario – Spam
You upload an old CRM list from five years ago and send a “Just Listed” blast to 2,000 contacts. Many of them don’t remember you and click “Report Spam.”
Result:
Email providers see complaints
Your reputation drops
Future listing alerts may start landing in spam — even for engaged clients
What Is a Bounce?
A bounce happens when an email cannot be delivered to the recipient’s address.
There are two primary types:
Hard Bounce
A hard bounce means the email address is permanently invalid.
This happens when:
The email address doesn’t exist
The domain no longer exists
The email was entered incorrectly (typo)
Real Estate Scenario – Hard Bounce
You manually enter a lead’s email as:
johndoe@gmial.com
The domain is misspelled. The email server rejects it permanently.
Too many hard bounces signal to providers that:
You are not maintaining a clean list
You may be sending to outdated or scraped data
This damages your reputation quickly.
Soft Bounce
A soft bounce is temporary.
It can happen when:
The inbox is full
The recipient’s server is temporarily down
The message is too large
Soft bounces are less harmful, but repeated soft bounces can still negatively impact deliverability.
Why Spam and Bounces Matter
Email providers use spam complaints and bounce rates to determine whether a sender is trustworthy.
If your spam complaints or hard bounces are too high:
Inbox placement drops
Emails may be delayed
Your domain reputation can decline
Recovery can take weeks or months
In extreme cases, providers can block sending altogether.
How RealScout Protects You
RealScout is built with safeguards designed to prevent these issues.
Engagement-Driven Sending (Not Mass Blasting)
RealScout emails are:
Triggered by client search activity
Personalized to preferences
Designed for relevance
Higher engagement leads to stronger reputation and better inbox placement.
List and Compliance Protection
RealScout:
Automatically manages unsubscribes
Suppresses invalid emails
Monitors bounce behavior
Reduces risk from outdated contacts
This protects both you and the broader sending network.
Technical Authentication and Infrastructure
RealScout uses properly configured and authenticated email infrastructure to ensure:
Verified sending domains
Secure email delivery
Controlled sending patterns
Reputation monitoring
This helps prevent volume spikes and spam-like behavior from hurting deliverability.
Designed for Nurture, Not Noise
RealScout encourages:
Targeted communication
Behavior-based alerts
Client-specific updates
Instead of blasting your entire database daily, the system promotes meaningful engagement.
Why This Matters for Your Business
Your email reputation is like your professional reputation.
If your emails consistently:
Reach inboxes
Get opened
Get clicked
Drive engagement
Your deliverability improves.
If they:
Bounce frequently
Get ignored
Get marked as spam
Deliverability declines.
The Bottom Line
RealScout is not just a search portal. It is a communication platform designed to protect your credibility, client relationships, and inbox placement.
By prioritizing engagement over volume and relevance over noise, RealScout helps ensure your emails reach the people who matter most.
If you have questions about best practices or want help reviewing your email engagement metrics, Support is here to help.