RealScout's Usage-Based Pricing Model
In RealScout there is a concept of "Nurtured Contacts." Each account comes with a base-level amount of Nurtured Contacts, and offers the ability to purchase Additional Nurtured Contacts.
What is a Nurtured Contact?
What is a Nurtured Contact?
A Nurtured Contact is any contact in RealScout who:
Has at least one active nurture tool turned on — most commonly a Listing Alert, Home Value Alert, or Market Activity Alert
Has registered via one the lead capture forms
Has had their contact record Enriched with additional data
As soon as a contact is set up with an alert, has been enriched, or is utilizing RealScout services, they’re considered “nurtured” -- because RealScout is working on your behalf.
It doesn’t matter whether the alert was set up “manually” OR through “Auto Nurture”.
Auto Nurture is just one method of setting up alerts (and a drip campaign) for your contacts. If a contact has auto-nurture turned on, RealScout automatically chooses the optimal and appropriate alerts and campaign messages to keep your Nurtured Contact engaged.
Example: If you enable Auto-Nurture for a contact, RealScout may automatically send them listing updates or market insights, without requiring you to set up those alerts yourself. This contact is considered a Nurtured Contact, and it is nurtured through Auto-nurture.
Manual Nurture Set-Up is the other method available for setting up nurture tools for your contacts. With this method, you get to pick which nurturing tools to use for each contact (Listing Alert, Home Value Alert, and/or Market Activity Alert), and you have to manually set them up for each contact.
Example: If you set up a Listing Alert or Market Activity Alert for a buyer, that contact is considered nurtured because of your manual setup.
Captured Leads are also considered a Nurtured Contact. Anyone who registers on your RealScout site or via one of the provided Lead Capture Pages they are utilizing RealScout services, therefore is being engaged on your behalf.
Example: You post your “What’s My Home Worth?” lead capture link on Facebook and someone registers to see their home’s value. They are now considered a Nurtured Contact because they can see their home’s value instantly and are set up with a Home Value Alert.
Awaiting Nurture Contact
Awaiting Nurture Contact
This is a contact that has not yet been set up or interacted with at least one of RealScout’s nurture tools, and isn’t archived. These contacts do NOT count toward your number of Nurtured Contacts.
Archived Contacts
Archived Contacts
Contacts can be archived to disable their alerts and nurture campaigns without deleting the contact. The contact will no longer count against the Nurtured Contact limit. The contact can still log into the RealScout Home Search app; archiving doesn’t block them from logging on, but it does turn off automated & scheduled alerts.
What is Auto Nurture?
What is Auto Nurture?
Auto Nurture automatically triggers alerts and emails for your contacts based on their data and behavior, keeping them engaged without you lifting a finger.
Auto Nurtured Continued... RealScout’s Auto Nurture feature automatically creates and sends alerts to your contacts based on their behavior and property data. When you set it up, it can trigger high-engagement Listing Alerts, Home Value Alerts, Market Activity Alerts, or Email Drip Campaigns, ensuring your clients get the right information at the right time, without any manual effort. For more details, check out RealScout's Pro+ Auto Nurture Overview.
How many Nurtured Contacts are included with my RealScout account?
How many Nurtured Contacts are included with my RealScout account?
Agents Using RealScout via a brokerage-wide subscription
If your brokerage provides your RealScout account, the Pro+ upgrade allows you to nurture up to 100 contacts for free (some brokerages may provide a higher amount). You can add additional Nurtured Contacts on your billing page.Agents on a Team
Your team leader may have purchased a larger number of Nurtured Contacts that are "pooled" and shared by all members of your team. Please check with your team leader for more information.Agents who signed up with RealScout Individually
Depending on which subscription plan you're on, individually-purchased RealScout accounts include either 100 or 500 Nurtured Contacts with the base-level subscription.
NOTE: Some agents may see a higher limit, depending on their brokerage's subscription.
How much are additional Nurtured Contacts?
How much are additional Nurtured Contacts?
Agents can purchase additional Nurtured Contacts in increments of 500. Each pack of 500 is $9.99/month.
Prorated Billing Information
Prorated Billing Information
If a Nurtured Contact Pack is activated or deactivated partway through a billing cycle, charges or refunds are prorated based on the active days during that cycle. For example, a partial monthly charge might be $3.74 instead of the full $9.99 fee if a pack is activated or deactivated mid-cycle.
How often am I billed?
How often am I billed?
Individual and brokerage-provided plans: Nurtured Contacts are billed on a monthly basis, and there is no long-term contract.
Team plans: Nurtured Contacts can be added at any point during their contract, but can only be reduced at renewal.
Prorated Adjustments
Prorated Adjustments
Prorated charges or refunds may occur if additional Nurtured Contact Packs are added or removed within a single month. This ensures you are billed only for the active days of the packs.
How can I reduce the number of Nurtured Contacts I've purchased?
How can I reduce the number of Nurtured Contacts I've purchased?
There are two options: you can archive contacts manually, or reduce the Nurtured Contact Packs.
Option 1: Manually Archive Contacts in your Nurtured Contact section.
Steps to Archive Contacts
Click Contacts on the left -handnavigation bar
You will be on the Nurtured tab. Using the checkboxes, select one or all contacts you’d like to remove from nurturing
Click More Actions in the top-right corner
Choose Archive Contacts
Option 2: If you require help in reducing the purchased Nurtured Contact Packs, please message us through your support tab or email us at support@realscout.com to request a reduction.
Manage Nurtured Contact Packs via Subscription Settings
Manage Nurtured Contact Packs via Subscription Settings
Note: This can only be done by agents paying for Nurtured Contacts on their own. Teams who are sharing a pool of Nurture Contacts must reach out to teamsupport@realscout.com so we can adjust the amount for you.
To adjust your managed Nurtured Contact Packs:
Navigate to your account's Billing page.
Click "Update Plan"
Update the number of contacts to match your needs.
Save changes to update your subscription and billing accordingly. This is also where you can remove packs if your contact count drops below the limit.