New Usage-Based Pricing Model
RealScout Pro+ introduces a new concept of "Nurtured Contacts," and each account comes with a base-level amount of Nurtured Contacts, and offers the ability to purchase Additional Nurtured Contacts.
What is a Nurtured Contact?
What is a Nurtured Contact?
A Nurtured Contact is any contact in RealScout who has at least one active nurture tool turned on — most commonly a Listing Alert, Home Value Alert, or Market Activity Alert, or someone who has registered via one the lead capture forms. It doesn’t matter whether the contact was set up “manually” OR through “Auto Nurture”. As soon as a contact is set up with an alert or is utilizing RealScout services, they’re considered “nurtured” -- because RealScout is working on your behalf to keep them engaged.
Auto Nurture is just one method of setting up alerts (and a drip campaign) for your contacts. If a contact has auto-nurture set up, RealScout automatically chooses the optimal and appropriate alerts and campaign messages to keep your Nurtured Contact engaged.
Example: If you enable Auto-Nurture for a contact, RealScout may automatically send them listing updates or market insights, without requiring you to set up those alerts yourself. This contact is considered a Nurtured Contact, and it is nurtured through Auto-nurture.
Manual Nurture Set-Up is the other method available for setting up nurture tools for your contacts. With this method, you get to pick which nurturing tools to use for each contact (Listing Alert, Home Value Alert, and/or Market Activity Alert), and you have to manually set them up for each contact.
Example: If you set up a Listing Alert or Market Activity Alert for a buyer, that contact becomes nurtured via your manual setup.
Captured Leads are also considered a Nurtured Contact. Anyone who registers on your RealScout site or via one of the provided Lead Capture Pages they are utilizing RealScout services, therefore is being engaged on your behalf.
Example: You post your “What’s My Home Worth?” lead capture link on Facebook and someone registers to see their home’s value. They are now considered a Nurtured Contact because they can see their home’s value instantly and are set up with a Home Value Alert.
Awaiting Nurture Contact
Awaiting Nurture Contact
This is a contact that has not yet been set up or interacted with at least one of RealScout’s nurture tools, and isn’t archived. These contacts do NOT count toward your number of Nurtured Contacts.
Archived Contacts
Archived Contacts
Contacts can be archived to disable their alerts and Auto Nurture campaigns without deleting the contact. The contact will no longer count against the Nurtured Contact limit. The contact can still log into the RealScout Home Search app; archiving doesn’t block them from logging on, but it does turn off automated & scheduled alerts.
What is Auto Nurture?
What is Auto Nurture?
Auto Nurture automatically triggers alerts and emails for your contacts based on their data and behavior, keeping them engaged without you lifting a finger.
Auto Nurtured Continued... RealScout’s Auto Nurture feature automatically creates and sends alerts to your contacts based on their behavior and property data. When you set it up, it can trigger high-engagement Listing Alerts, Home Value Alerts, Market Activity Alerts, or Email Drip Campaigns, ensuring your clients get the right information at the right time, without any manual effort. For more details, check out RealScout's Pro+ Auto Nurture Overview.
How many Nurtured Contacts are included with my RealScout account?
How many Nurtured Contacts are included with my RealScout account?
How many Nurtured Contacts are included with my RealScout account?
Agents Using RealScout via a brokerage-wide subscription
If your brokerage provides your RealScout account, the Pro+ upgrade allows you to nurture up to 100 contacts for free (some brokerages may provide a higher amount). You can add additional Nurtured Contacts on your billing page.Agents on a Team
Your team leader may have purchased a larger number of Nurtured Contacts that are "pooled" and shared by all members of your team. Please check with your team leader for more information.Agents who signed up with RealScout Individually
Depending on which subscription plan you're on, individually-purchased RealScout accounts include either 100 or 500 Nurtured Contacts with the base-level subscription.
NOTE: Some agents may see a higher limit, depending on their brokerage's subscription.
How much are additional Nurtured Contacts?
How much are additional Nurtured Contacts?
How much are additional Nurtured Contacts?
Agents can purchase additional Nurtured Contacts in increments of 500. Each pack of 500 is $9.99/month.
How often am I billed?
How often am I billed?
Individual and brokerage-provided plans: Nurtured Contacts are billed on a monthly basis, and there is no long-term contract.
Team plans: Nurtured Contacts can be added at any point during their contract, but can only be reduced at renewal.
How can I decrease the amount of Nurtured Contacts that I've purchased?
How can I decrease the amount of Nurtured Contacts that I've purchased?
If you ever need to decrease the amount of Nurtured Contacts on your account, you can email support@realscout.com and ask us to adjust the amount of Nurtured Contacts in your account.