Use this guide to find every RealScout link, platform resource, and creative tool mentioned in the "How to Share RealScout Links on Social Media" webinar and guide. Bookmark this page and return to it whenever you're ready to post.
1. Set Up Your Account Before You Share
1. Set Up Your Account Before You Share
Your profile photo and branding appear on every RealScout page you share publicly. Make sure you look professional before your links go live.
Update Your Profile
Go to Account → Profile
Add a professional headshot, your display name, and contact info
Save your changes
Review Your Settings
Go to Account → Settings
Confirm your lead registration requirements match your strategy
Adjust notification preferences so you never miss a new lead
Important: Lead registration settings control whether visitors must sign up before viewing search results. This directly impacts how many leads you capture from social media traffic.
Know Which Link to Share (and When)
Different links serve different purposes. Matching the right link to the right platform and audience is the key to converting followers into leads. Quick Search Link Best for: Timely posts tied to current market conditions — "Homes under $500K in Phoenix right now."
No template required — fast to create on the fly
Ideal for Instagram Stories, TikTok captions, or Facebook posts with a specific, urgent call to action Where to find it: Go to Marketing → Search Links → Quick
🔗 Create a Quick Search Link Search Link from a Template Best for: Recurring content — neighborhood spotlights, buyer niche pages, or any search you share repeatedly.
Includes a custom preview card (the image and text shown when someone shares your link)
Supports UTM tracking tags so you can see which platforms and posts drive the most leads
Reusable — create it once, share it forever Where to find it: Go to Marketing → Search Links → + Create Search Link
🔗 Open Search Links What's My Home Worth Best for: Seller-focused content on any platform — Instagram Reels, Facebook posts, YouTube videos.
Branded home valuation page
Visitors enter their address and are automatically added to your database as leads
Requires zero manual follow-up to capture the contact Where to find it: Go to Email Alerts → Home Value Alerts → Capture Leads
🔗 Open Home Value Alerts Tip: Use captions like "Curious about the market trends in your area?" to encourage engagement and clicks.
Market Alerts
Best for: Capturing seller leads and showcasing market activity on platforms like Facebook.
Shareable heat map images to visualize market trends
Attracts sellers by highlighting local market activity Where to find it: Go to Marketing → Shareable Links → Listing Links 🔗 Open Market Alerts Tip: Pair this link with content like "Curious what your home is worth in today's market?" for high engagement on Facebook and Instagram. Landing Page Best for: QR codes or page with your bio. Use for link-in-bio tools (like Linktree), or any campaign where you want a polished, branded first impression after you customize.
A single-page branded site with your photo, branding, and a built-in search experience
No separate website needed
Works across all platforms
You can embed your own YouTube video Where to find it: Go to Marketing → Market My RealScout → Landing Page
Shareable Links for Listings in Specific ZIP Codes
Best for: Promoting listings in targeted areas to attract buyers.
Create links for specific ZIP codes with selected listings
Customize with preview images and descriptions for better engagement Where to find it: Go to Marketing → Shareable Links → Listing Links 🔗 Create ZIP Code Listing Links
Platform-Specific Tips
Instagram Stories — Link Sticker The fastest way to drive traffic directly from a post.
Create a new Story with a photo or video
Tap the Sticker icon → select Link
Paste your RealScout link
Customize the sticker label (e.g., "Search Homes Here" or "See Today's Listings")
Post your Story Note: Link Stickers are available to all accounts — no follower minimum required. 📖 Instagram Help: Link Sticker in Stories 📖 Instagram Help: Stickers & Profile Guide
Facebook Sharing a Link from Your Page
Go to your Facebook Page and click Create Post
Paste your RealScout link — a preview card will auto-generate
Write your caption above the card
Click Post Tip: Search Links with a custom preview card look far more professional when shared on Facebook. Set yours up before posting. 📖 Facebook Help: Share a Link from Your Page
Sharing a Home Value Alert (HVA) on Facebook
To share your HVA on Facebook:
Open your Facebook Page and click Create Post.
Paste your RealScout HVA link into the post; a preview card will auto-generate.
Add a caption above the preview (e.g., "Find out what your home is worth today!").
Click Post to publish.
TikTok Link in Bio
Go to your profile and tap Edit Profile
Tap Website
Paste your RealScout Landing Page or home valuation link
Save Note: The Website field is only available on TikTok Business accounts. Switch in Settings → Manage Account → Switch to Business Account if needed. 📖 TikTok Help: Link in Bio
YouTube Video Descriptions
Open YouTube Studio and select your video
Click Details → Description
Add your RealScout link in the first 2–3 lines so it's visible before "Show more"
Label the link clearly (e.g., "🔗 Search homes here: [your link]")
Save Tip: Add your home valuation link and your search link in every video description — viewers at different stages of the buying or selling process will both find it relevant. 📖 YouTube Help: Sharing Links with Your Audiences 📖 YouTube Help: Tips for Video Descriptions
4. Create Better Content with Free Tools
4. Create Better Content with Free Tools
Great visuals stop the scroll. You don't need to hire a photographer or designer or even use AI; these free resources make it easy to create professional-looking posts.
Free Real Estate Photos
Pexels — Free Real Estate Stock Photos
High-quality, royalty-free real estate images you can use in posts, Stories, and video thumbnails.
Unsplash — 100+ Free Real Estate Images
Beautiful, editorial-style real estate photography. Free to download and use commercially.
Note: Both Pexels and Unsplash are free to use for social media without attribution required in most cases. Always check the individual image license if you're using it in paid advertising.
Design Your Posts
Canva — Real Estate Social Media Templates
Professionally designed, customizable templates for Instagram, Facebook, TikTok, and more. Edit colors, fonts, and text to match your brand in minutes.
Tip: Search "real estate Instagram Story" or "real estate listing post" in Canva to find templates sized and formatted for each specific platform.
Help Center Articles & Further Reading
Need to go deeper on any of these topics? These articles have you covered.
Topic | Article |
Creating Advanced and Quick Search Links | |
Overview of RealScout Landing Page | |
Auto Nurture Overview and Settings | |
Nurtured Contacts FAQ | |
All Marketing Articles |