Use this guide to find every RealScout link, platform resource, and creative tool mentioned in the "How to Share RealScout Links on Social Media" webinar and guide. Bookmark this page and return to it whenever you're ready to post.
1. Set Up Your Account Before You Share
1. Set Up Your Account Before You Share
Your profile photo and branding appear on every RealScout page you share publicly. Make sure you look professional before your links go live.
Update Your Profile
Go to Account → Profile
Add a professional headshot, your display name, and contact info
Save your changes
Review Your Settings
Go to Account → Settings
Confirm your lead registration requirements match your strategy
Adjust notification preferences so you never miss a new lead
Important: Lead registration settings control whether visitors must sign up before viewing search results. This directly impacts how many leads you capture from social media traffic.
2. Know Which Link to Share (and When)
2. Know Which Link to Share (and When)
Different links serve different purposes. Matching the right link to the right platform and audience is the key to converting followers into leads.
Quick Search Link
Best for: Timely posts tied to current market conditions — "Homes under $500K in Phoenix right now."
No template required — fast to create on the fly
Ideal for Instagram Stories, TikTok captions, or Facebook posts with a specific, urgent call to action
Where to find it:
Go to Marketing → Search Links → Quick
Search Link from a Template
Best for: Recurring content — neighborhood spotlights, buyer niche pages, or any search you share repeatedly.
Includes a custom preview card (the image and text shown when someone shares your link)
Supports UTM tracking tags so you can see which platforms and posts drive the most leads
Reusable — create it once, share it forever
Where to find it:
Go to Marketing → Search Links → + Create Search Link
What's My Home Worth
Best for: Seller-focused content on any platform — Instagram Reels, Facebook posts, YouTube videos.
Branded home valuation page
Visitors enter their address and are automatically added to your database as leads
Requires zero manual follow-up to capture the contact
Where to find it:
Go to Email Alerts → Home Value Alerts → Capture Leads
Tip: Pair this link with content like "Curious what your home is worth in today's market?" for high engagement on Facebook and Instagram.
Landing Page
Best for: QR codes or page with your bio. Use for link-in-bio tools (like Linktree), or any campaign where you want a polished, branded first impression after you customize.
A single-page branded site with your photo, branding, and a built-in search experience
No separate website needed
Works across all platforms
You can embed your own YouTube video
Where to find it:
Go to Marketing → Market My RealScout → Landing Page
3. Platform-Specific Tips
3. Platform-Specific Tips
Stories — Link Sticker
The fastest way to drive traffic directly from a post.
Create a new Story with a photo or video
Tap the Sticker icon → select Link
Paste your RealScout link
Customize the sticker label (e.g., "Search Homes Here" or "See Today's Listings")
Post your Story
Note: Link Stickers are available to all accounts — no follower minimum required.
Sharing a Link from Your Page
Go to your Facebook Page and click Create Post
Paste your RealScout link — a preview card will auto-generate
Write your caption above the card
Click Post
Tip: Search Links with a custom preview card look far more professional when shared on Facebook. Set yours up before posting.
TikTok
Link in Bio
Go to your profile and tap Edit Profile
Tap Website
Paste your RealScout Landing Page or home valuation link
Save
Note: The Website field is only available on TikTok Business accounts. Switch in Settings → Manage Account → Switch to Business Account if needed.
YouTube
Video Descriptions
Open YouTube Studio and select your video
Click Details → Description
Add your RealScout link in the first 2–3 lines so it's visible before "Show more"
Label the link clearly (e.g., "🔗 Search homes here: [your link]")
Save
Tip: Add your home valuation link and your search link in every video description — viewers at different stages of the buying or selling process will both find it relevant.
4. Create Better Content with Free Tools
4. Create Better Content with Free Tools
Great visuals stop the scroll. You don't need to hire a photographer or designer or even use AI; these free resources make it easy to create professional-looking posts.
Free Real Estate Photos
Pexels — Free Real Estate Stock Photos
High-quality, royalty-free real estate images you can use in posts, Stories, and video thumbnails.
Unsplash — 100+ Free Real Estate Images
Beautiful, editorial-style real estate photography. Free to download and use commercially.
Note: Both Pexels and Unsplash are free to use for social media without attribution required in most cases. Always check the individual image license if you're using it in paid advertising.
Design Your Posts
Canva — Real Estate Social Media Templates
Professionally designed, customizable templates for Instagram, Facebook, TikTok, and more. Edit colors, fonts, and text to match your brand in minutes.
Tip: Search "real estate Instagram Story" or "real estate listing post" in Canva to find templates sized and formatted for each specific platform.
Help Center Articles & Further Reading
Need to go deeper on any of these topics? These articles have you covered.
Topic | Article |
Creating Advanced and Quick Search Links | |
Overview of RealScout Landing Page | |
Auto Nurture Overview and Settings | |
Nurtured Contacts FAQ | |
All Marketing Articles |