Overview

RealScout’s set-and-forget Auto Nurture feature automatically nurtures your marketing database with high-engagement listing alerts, home value alerts, market activity alerts, or email drip campaigns. Regardless of the source of your contacts, whether they’re hot or cold, or whether they’re a buyer, seller, or homeowner, your contacts receive a best-in-class consumer experience with you, the agent, at the center of every interaction. RealScout lets you know when one raises their hand so you never miss a conversion moment.

Watch this 47-second video:

Auto Nurture Benefits

Auto Nurture gives you peace of mind that no matter the size or complexity of your marketing database, every contact gets the information they need and the user experience they want, all within an online experience you control. Whether you’re a luxury agent focusing on a handful of transactions, or a team generating tens of thousands of leads, Auto Nurture is a game-changing tool to maximize impact and increase your GCI.

Auto Nurture consists of the following:

1. Email  Alerts: Automatically sends relevant listing alerts, home value alerts, and/or market activity alerts to your contacts.
2. Auto Updates: Search criteria will be updated based on contact activity.
3. Email Drips: Auto Nurture participants receive tailored email campaigns based on their alerts. Those without alerts are encouraged to create one.

How to Set Up Auto Nurture

Watch this short tutorial video that explains how to set up Auto Nurture:

Auto Nurture is fully configurable on the Auto Nurture page of your dashboard. Create a powerful lead nurture and conversion workflow by connecting RealScout to the lead sources and CRMs you already know and love, and customize your nurturing plan - we’ll take care of the rest. Based on the information in their contact record, we’ll automatically set them up with relevant alerts, prompt them to complete their profile, or engage them with auto-recommended listings.

How Auto Nurture Works

Based on the information in your contact record, whether you have connected your favorite CRM to RealScout or added information to their contact profile, your client will receive one or more of the following automated alerts or email drip campaigns.

Automatic Listing Alerts

If a contact record contains a viewed listing address or an inquired listing address, Auto Nurture will automatically create a Listing Alert, setting the search criteria to the listing zip code, the list price plus 20% and minus 30%, and the property type. This means that your contacts will always be up-to-date on the latest listings that match their criteria.

Automatic Listing Alert Updates

Listing alerts generated from the Auto Nurture process will update once per day based on activity performed by the contact. The search criteria will evolve to include expansions in price range and location preference based on the property views and actions of the contact.

Automatic Home Value Alerts

If a contact record contains an owned property address, Auto Nurture will automatically create a Home Value Alert for that property. These alerts will let your contacts know about the current market value of their home. Home Value Alerts are sent monthly by default, but you can change this frequency on your Home Value Alert settings page.

Automatic Market Activity Alerts

If our Home Value Alert valuation partners do not provide a valuation for your client based on their address, your client will instead receive a Market Activity Alert based on their property’s zip code.

Automatic Email Drip Campaigns

Everyone who is set to Auto Nurture will receive an email drip campaign. If a contact is not set up with an alert already, RealScout will set them up a Listing Alert or Home Value Alert. We will also send them Popular Homes in their area. View the email sequence here.

NOTE: The listings in the "Popular Homes in Your Area" emails are based on the most viewed listings within a 3, 5, 10, or 25-mile radius of your default map location, which can be updated on your Auto Nurture Settings.

Primary Email Verification 

Please note that the first email address entered is considered the primary email. Primary emails undergo a verification process; if found invalid, they will be paused until updated and verified. This ensures the reliability and effectiveness of our communication channels.

Fallback Templates for Auto Nurture! Coming Soon! 

You can now setup back up a Fallback Listing Alert Template and a Fallback Market Alert Template within your Auto Nurture settings. The Fallback Templates will serve as a backup option when a contact does not generate an alert from our automation or does not respond to the Drip Campaign.

If a drip campaign is suppressed, an alert will be generated the following day if no actionable contact data is available. Below is a closer look at the settings! 

Here's how to access it: Go to the Auto Nurture tab on the left sidebar and click on Update Settings. 

Next, scroll down to Fallback Templates. This is a reminder that these templates you are setting up are a backup if the Drip Campaign is unsuccessful in creating an alert (after several attempts). 

You will see a drop-down menu where you can select your saved template. Otherwise, you'll have access to hyperlinked create alert options to help you create a new template. 

For more information About Templates click here.

RealScout Integration Options

RealScout offers a variety of integration options to help you streamline your workflow and get more done.

Direct Integrations: 

These integrations are built into RealScout and provide a seamless way to connect your favorite apps. The current direct integrations include:

• • Follow Up Boss
  • Zillow (should not be used with a CRM integration, instead connect your CRM to RealScout)
  • Realtor.com (should not be used with a CRM integration, instead connect your CRM to RealScout)

Brokerage Level Integrations: These integrations are available to brokerages that have partnered with RealScout. The current brokerage level integrations include:

• • • Moxi
    • Spacio

Zapier Integrations: Zapier allows you to connect RealScout to thousands of other apps. This means you can automate tasks, sync data, and get more done with the tools you already use.

Search our Zapier Integrations page to find out which integrations are available

Zapier Integrations include:
Cloze

Liondesk

Boomtown
Chime

Description 

All of your clients all have a Recent Activity section in their accounts. That is where you can keep track of all of their email alerts delivered, emails that were opened by your client, homes viewed and homes your client is interested in.


Step-by-Step:

• Click on the CLIENTS tab
• Click on clients name (their account will open up)
• Click on Recent Activity 

The agent view of the Email Alert will not have the same functionality as the email your clients receive.

There will be a red banner at the top of your agent view of the email to remind you this view is set to view only, meaning to view the listings, you must exit the email tab and search the property on your RealScout account.


 

Room and Room Level Searching via RealScout is available in specific MLSs across the country, currently we have this feature available on the following MLSs:

BRIGHT MLS

WMLS - WIlliamsburg MLS

GLVR

RealComp MLS

NORIS MLS

WPMLS

IRES MLS

CMLS - Canopy MLS

REIN MLS

RECOLORADO MLS

MLSPIN MLS

If you do not see this option on your RealScout Search page, but have it available within your MLS please reach out to support@realscout.com

 Hi Members!

This general video tutorial was created using CRMLS.

Filter names and options vary depending on the MLS feed being used

The Add/Remove Search Option is not available in all search pages

The search fields are provided to us by the MLS/Listing Service and they may have different names than the ones shown in this video tutorial (the reason is because not all MLS/Listing Services use the same filter names)

Have questions or can't find a specific search field? Please send support@realscout.com an MLS Printout example along with the name of the search field you are looking for and our Member Success Team will be happy to help! 

Please click here for an updated version. 

Video Tutorial Highlights:

• Search page per MLS and Property Class
  
  
• This is a general overview of how to choose a search page when adding an alert (search)
  
  
• The Listing Services and Property Classes that are shown in this video may vary depending on the MLS Memberships in each agent’s individual account

Details Description: 

If you start creating a property alert using the Orange “Add Alert” button at the top right of the page OR within a specific client account by clicking the blue “Add Another Listing Alert” button in the center of the page, there will be a pop up prompting you to select the property class and MLS simply click that drop-down menu to select which Property Class and MLS you want to search with. Then select your client and click START SEARCHING.

Instructions:

To quickly modify the settings of an existing alert, you will need to access your client's account.

Navigate to the CLIENTS tab and locate your client's name. Click on it to open their account. You will be directed to the LISTING ALERTS tab, where you can make swift changes to the frequency of their searches if necessary.

The Frequency section provides a dropdown menu for selecting the desired alert schedule:

• ASAP: Immediate notifications
• HAND-PICKED: Alerts manually sent by you
• DAILY: Everyday alerts (uncheck specific days if needed for weekly)
• MONTHLY: Alerts sent once a month
• DISABLED: Temporarily halt the email alerts for a search

Disabling an alert is similar to pausing it, which means the client and their alert will remain in RealScout, but they won't receive any additional emails.

Additionally, you have the options to Delete an alert or Copy it to the same client or a different client, as well as access the alert itself.

If you wish to edit the filters or explore more Alert Settings & Schedule options, click on View/Edit.

Say goodbye to Market360 and Hello to new Listing Tools!

What’s leaving?

• Market360 - Reverse Prospecting/My Listings
• Market360 - Ability to upgrade to contact agents outside your brokerage
• Market360 - Test the Market 
• Market360 - Office Listings

All Market360 features above will begin a transition process beginning September 22, 2020. All Market360 features will no longer be available after January 2021.

What’s new?

The RealScout Product Team has been working diligently to release a whole set of new features that will help Listing Agents engage and convert sellers. These tools are available to eligible users starting September 22, 2020.  

• Market Activity Alerts to nurture your sphere of influence
• Test The Market to help you win your next listing appointment
• The My Listings dashboard to get analytics about your on-market properties to keep your sellers informed about how their listing is performing

Click here for a short overview video that completely explains our platform and the new features.

How do I access the new tools?

The new tools are available on your agent dashboard, in the left-hand navigation bar when adding a client, you can now choose to send someone a Listing Alert or a Market Activity Alert

• We’ll reach out about your subscription plan pricing.

If you do not currently have access to Market360:

We will be enabling the ability for individual agents to subscribe to these new tools over the coming months, please stay tuned for more information coming soon.

What about Market360 reverse prospecting?

A new and improved reverse prospecting feature will be released by January 2021.

I have questions about my Market360 subscription

Please contact us at support@realscout.com, and we’ll be happy to answer your question. 

Want to learn more about the new Listing Tools? Visit our support section here, or click on the links above.

Here's how to invite new contacts to use RealScout with you.

First, on the Contacts tab at the bottom of the screen, click the "+" icon in the lower right corner:

Next, click "Send invites to try mobile app": 

Finally, click "Share Invitation" to send the invite via text message, email, or another way:

Your new contacts will be prompted to launch the app and register with a few details, and then they will be searching with you on RealScout!

RealScout offers two different apps. RealScout Agent Dashboard is for agents, and RealScout Home Search is for clients.

RealScout Agent Dashboard for agents:

iOS App Store: https://apps.apple.com/us/app/realscout-agent-dashboard/id1158016728

Android Google Play: https://play.google.com/store/apps/details?id=org.realscout.RSProApp&hl=en_US&gl=US 

RealScout Home Search for Clients:

iOS App Store: https://apps.apple.com/us/app/realscout-home-search/id1281304485 

Android Google Play: https://play.google.com/store/apps/details?id=org.realscout.RSHomebuyerApp 

Agents that download both can differentiate the two by the blue pro banner on the RealScout Agent Dashboard along with a black background and white and grey R house. The RealScout Home Search app has a white background and a black and grey R house. 

Have a question? Let our Member Success team help at support@realscout.com!

There are many ways to utilize RealScout in your everyday Social Media posts, we'd like to highlight a few here that are asked for from our Member Success coaches often. 

Creating a search to share on social media:

1. Here's a video to help you learn to do this: https://support.realscout.com/hc/en-us/articles/360016702971-How-to-create-a-search-to-share-on-Social-Media

Quick tip: Use an Excel or Google Sheet to keep track of the searches you create, our url's update based on your Listing Service data, so no need to constantly recreate! Just reuse!

I've created one you can download here: My RealScout URL List

3. Use RealScout links on your Website

Lots of agents use our shareable links on their website. You can hyperlink these urls to images or text. Either way its a great way to highlight specific areas you specialize in on your website. Your clients will be taken to your RealScout account and if you enable Forced Sign Ups, they'll need to sign up to search with you!

Here's a great example of what one realtor did on her site, each neighborhood to the left of the map is hyperlinked to her RealScout social searches:

4. Use Zapier to make your life easier!

RealScout offers lots of great Integrations you can use to bring in leads, create alerts or track your users. Zapier however has changed the game in what you can and can't do with RealScout and a plethora of other sites you use. Here's a great article about how one agent used Zapier to save 4 hours every day: https://zapier.com/blog/matt-keller-williams/

Zapier does offer free accounts, but as any site you may have to upgrade to use their more advanced Zaps. If you use lots of tools on a daily basis it would certainly be a great option for you.

Check out which apps you can connect to RealScout here: https://zapier.com/apps/realscout/integrations

Have another question or want to take a deeper dive into Social Media and RealScout? Email us support@realscout.com or call us 650-397-6500 ext 2

What is MLS Reciprocal Access on RealScout?

In some markets, MLSes may have a reciprocity agreement that also applies to RealScout. In these cases, being a member of a particular MLS also grants you access to listings in another MLS.

How do I know if I have access?

When creating a search alert on RealScout, you will be asked to choose the MLS and Property Class. If you have access to more than one MLS, you will see it as an option.

Click here to read FAQs for region-specific MLS reciprocity information.

How do I access reciprocal MLSes?

When creating a search alert on RealScout, you will be asked to choose the MLS and Property Class. You can also click the “Change” link at the top of search alert settings.

Select “Cross-MLS Search” to create a search alert that returns results from all the MLSes to which you have access. A Cross-MLS search will only use basic fields which can be normalized across the different MLS data feeds.

To create a search alert using Advanced Fields, you must select the specific MLS. If you need to use Advanced Fields across multiple MLSes for a client, then you will need to create separate search alerts for each MLS.

Can I help my client search listings in multiple MLSes at the same time?

Yes, you can create a Basic search alert across MLSes by selecting “Cross-MLS Search”.

To create an Advanced search alert for multiple MLSes, you will need to create a separate advanced search alert for each MLS.

What if I’m a member of more than one MLS?

If you are a member of more than one MLS, then you should have access to all your MLSes regardless of any reciprocity agreements. Please contact support@realscout.com if you do not see an MLS in RealScout for which you are a member.

What’s the difference between a reciprocity agreement and a data share agreement?

A reciprocity agreement between MLSes allows members of each MLS to access data from the other. A data share agreement allows the listings in one MLS to be shared and included in the data feed of the other MLS. In the former, RealScout would still have two separate data feeds. In a data share agreement, you would see data from multiple MLSes in the same data feed.