RealScout Tags
RealScout Tags help you better understand how contacts engage with your emails. These tags also sync with your integrated systems to keep everything up to date. We’ll review RealScout Tag names and descriptions, note which ones sync to your connected CRMs, and dive into an error column with tips to help you clean up your nurtured contact list.
Tags That Highlight Engagement:
RealScout HVA Viewed - this tag is placed on the contact when they view their Home Value Alert in RealScout
RealScout HVA Valuation Message - this tag is placed anytime a contact messages their agent from their Home Value Alert page in RealScout, and the HVA is attached to that message. Currently, this happens when they request a price opinion or use the quick chat widget on the HVA page.
RealScout Market Activity Viewed
RealScout Property Saved
RealScout Property Viewed 3+ - this tag indicates the contact has viewed the same property three or more times.
RealScout Message Sent
RealScout Showing Request Message - when the contact clicks the showing request button
RealScout Open House Info Viewed - When the contact clicks to view open house times/requests, open house times
RealScout Email Validation Failed - This contact's email is invalid
RealScout Email Rejected - This contact's email bounced (and their email is now blocked)
RealScout Email Spam Reported - This exact contact has reported spam (and their email is now blocked)
Actionable Tags:
We are excited to introduce new tag-based automations for RealScout! Use these tags to trigger a lead to move to an archived state or turn off (disable) ALL or only listing alerts in RealScout:
RealScout Archive Contact
RealScout Disable All Alerts
RealScout Disable Listing Alerts
Errors Column
On the Contact List, there is a column labeled "Errors." The "Errors" column indicates the status of a contact's email, which may be affected by other profiles associated with the same email address in the system.
For instance, if you have a contact named Joe and he uses the same email address with you that another agent has also added, there’s a possibility that Joe may report the email alerts as spam. If this happens, Joe will be blocked from receiving emails not only from that agent but also from you and anyone else who has his email address in their RealScout contact list.
Below is a list of the error names and the specific description:
'Spam Address' - A contact with this email has reported spam, and any agent in the system has blocked it, so this contact's email has been blocked (they will not receive emails).
'Email Bounced' - A contact with this email address has bounced in the system, so this contact's email has been blocked (they will not receive emails).
'Email Invalid' - This contact's email is invalid (they will not receive emails).
This column does not sync with other systems, but the RealScout Tags do sync.
Cleaning up your Contact List
In your Nurtured contact list, you can use RealScout Tags or the Errors column to clean up your list in bulk, improving email deliverability and reducing spam reports going forward.
The Errors column helps you spot invalid emails, for example. You can always verify the spelling or update it with a newer address. While we perform a double validation for primary emails, an override option may be available for suspected errors. You'll want to click their name to open their profile and check whether you have this option.
If you simply want to remove all of the errored emails in bulk, check the box next to each contact's name, then select "More Actions" and choose "Archive."
If you have questions, please visit the support tab within your RealScout account and submit a support request.