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Always-On Marketing with Your RealScout Links: Email Signatures and QR Codes

Add your RealScout search link, home value link, or onboarding link to your Gmail, Outlook, or iPhone Mail signature. Generate a QR code with qr.io or Canva to use on flyers, postcards, and social media.

Updated yesterday

Sign up for Tuesday, March 31 or Thursday, April 2nd's 11 AM PST / 2PM EST Zoom session:

What You'll Learn & What You'll Leave With

By the end of this session, you'll have your RealScout link in at least one email signature and a QR code saved to your camera roll or downloads folder.

→ One link or QR Code you can save in your email signature, ready to go out with every email, reuse on postcards, open house flyers, Stories, or other marketing material.


Getting Started

Do this before, during, or after watching.

☐ Pick the one link type that fits your client mix right now.

You have three links available from your RealScout account. You only need to choose one to start.

Link

Best For

Where to Find It

Search Link

Buyer leads — connects to live MLS listings you've curated

What's My Home Worth?

Seller leads and past clients who own a home

Onboarding Link

New buyers who haven't started their search — sends them to your branded RealScout landing page

→ Pick the one you'll actually use most this week. You can add the others later.

☐ Copy your link.

Once you've chosen your link, copy the URL. If you're on your phone, paste it into your Notes app so it's ready to use.

☐ Have your email client open in another tab or on your phone.

Gmail, Outlook, or iPhone Mail — wherever you send the most emails from.


Generating Your QR Code

A QR code turns your RealScout link into something scannable. You can drop it on a postcard, a slide deck, an open house flyer, or a Story — no URL required.

Two tools are recommended. Use whichever fits your workflow.

Note: RealScout links are static URLs. They update with live MLS data automatically, so the same QR code stays current as listings change. You do not need to regenerate it.


Option A: qr.io or qrfy.com (Standalone QR File)

Best if you want a QR code image file you can drop into any design, print separately, or save to your phone.

  1. Go to qr.io or qrfy.com

  2. Under Content, select Link as the QR type

  3. Paste your RealScout URL into the Enter your Website field

  4. Under Design (optional), adjust the color or add a logo frame to match your branding

  5. Click Generate QR Code

  6. Click Download QR Code

    • You'll be asked to enter your email and create a free account to download

    • The account is free; no subscription is required to download a static QR code

  7. Download as PNG for digital use, or SVG for print

Note: qr.io generates a static QR code. The URL is encoded directly into the pattern. It does not use a redirect and does not expire.


Option B: Canva (QR Code Inside a Design)

Best if you're already designing a postcard, flyer, or Story graphic in Canva and want the QR code embedded directly.

  1. Open an existing design in Canva, or create a new one

  2. In the left panel, click More

  3. Search for QR Code and select the QR Code element from the results

  4. Enter your RealScout URL in the URL field

  5. Click Generate code — the QR code is added directly to your design

  6. Resize and position it where you want it

  7. Download the full design as PNG or PDF

Note: Canva QR codes are static. The URL is encoded directly into the pattern, no redirect, no expiry. Logo upload inside the QR code requires a Canva Pro plan. For a plain branded QR code, the free plan is sufficient.


Adding Your Link to Your Email Signature

Gmail

  1. Open Gmail and click the gear icon (Settings) in the top right

  2. Click See all settings

  3. Scroll down to the Signature section

  4. Click Create new and name your signature

  5. In the signature editor, type your name, title, and brokerage as usual

  6. On a new line, type the label for your link — for example: Browse homes in [your market]: or What's your home worth? →

  7. Highlight the label text and click the Insert link icon (chain link)

  8. Paste your RealScout URL and click OK

  9. Scroll to Signature defaults and set your new signature as the default for new emails and replies

  10. Scroll to the bottom and click Save Changes


Outlook (Desktop)

  1. Open Outlook and go to File → Options → Mail → Signatures

  2. Click New and name your signature

  3. In the text editor, type your name, title, and contact info

  4. On a new line, type your link label

  5. Highlight the label, click the Insert hyperlink icon, paste your RealScout URL, and click OK

  6. Under Choose default signature, set your new signature for New messages and Replies/forwards

  7. Click OK to save


iPhone Mail

  1. Open Settings on your iPhone

  2. Scroll to Mail and tap it

  3. Tap Signature

  4. Tap the account you want to update, or tap All Accounts if you use one signature across all

  5. Clear the existing default signature and type your name, title, and contact info

  6. On a new line, type your link label

Note: iPhone Mail's built-in signature editor does not support hyperlinks — it displays the full URL as plain text. If you want a tappable hyperlink in your iPhone signature, use a third-party app like Gmail or Outlook installed on your phone, then set that app's signature using the steps above.


Follow Along

Use these links to follow along as we walk through each step together.

Step

What We're Doing

Open This

1

Review all three link types

2

Copy your Search Link

3

Copy your What's My Home Worth? link

4

Generate your QR code

5

Add to Gmail signature


Next Steps: Save and Reuse

Your QR code and your email signature link work the same way as your Search Links: the URL stays the same while the content behind it stays current.

Save your QR code in two places:

→ Your phone's camera roll (for Stories and quick sharing)
→ A folder on your laptop labeled something like "RealScout QR Codes" (for print and slides)

Reuse it on:

  • Open house flyers and postcards

  • Instagram and Facebook Stories (as a graphic, not a link sticker)

  • Presentation slides during listing appointments

  • Your email newsletter

To create QR codes for your other link types, repeat the same steps. Most agents end up with two or three saved QR codes: one for buyers, one for sellers, and one for general onboarding.


Frequently Asked Questions

Do I need a different QR code for each link?

Yes. Each QR code encodes one specific URL. Generate a separate QR code for each link type you want to use. Label the files clearly when you save them: for example, QR-SearchLink-Austin.png or QR-WMHW-General.png.

Will my QR code stop working if listings change?

No. RealScout Search Links update automatically with your live MLS data. The QR code you generate today will always point to a current search. You do not need to regenerate it.

What's the difference between the three link types?

The Search Link takes people directly to a curated set of listings you've built. The What's My Home Worth? link captures seller leads by letting homeowners request a home value report. The Onboarding Link sends buyers to your branded RealScout landing page where they can start searching and register. All three capture the contact in your RealScout account when someone registers.

Can I add my QR code to my email signature instead of the text link?

Gmail and Outlook both support image insertion in signatures. You can insert your QR code image alongside your text link. Keep in mind that some email clients block images by default, so the text link is more reliable as the primary element. The QR code works best on print, slides, and social.

How do I know if someone scanned my QR code?

New contacts who scan and register appear in your RealScout Contacts list as Nurtured. If you used a Search Link with a tag applied, you can filter contacts by that tag on your Contacts page. Quick Links and the Onboarding Link show new registrations in your daily or weekly email notification from RealScout.

What if I already have a Search Link from the Week 1 or Week 3 session?

Use that link. Generate a QR code from it and add it to your email signature. You do not need to create a new link.


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