Connect a Meta (Facebook) Pixel to your RealScout search pages to track visitor activity, build retargeting audiences in Meta Ads Manager, and measure the performance of your Facebook and Instagram campaigns.
This integration requires an active Meta Business account and permission to manage data sources in Meta Events Manager. If you are running ads through a third-party service and have already set up a Pixel, read the shared Pixel section below before creating a new one.
RealScout only needs your Pixel ID — no code installation. Once saved, the Pixel fires a PageView event when a visitor loads your search pages. It does not read listing content, photos, or visitor contact information.
Create a Pixel in Meta Events Manager
If you already have a Pixel you want to use, skip to the next section.
Each Meta Business account can only have one web dataset (Pixel) by default. Before creating a new one, log in to Meta Events Manager and check whether one already exists under Data Sources.
Go to Meta Events Manager and log in with your Meta Business account
Click Connect Data
Select Web and click Next
Click Create new dataset and click Next
Enter a name for your Pixel — use something specific, such as "RealScout — YourName" so you can identify it later
Click Create
Meta will prompt you to choose an installation method. For RealScout, you do not need to install code. You only need the Pixel ID from the next step.
Copy your Pixel ID
In Events Manager, locate your Pixel under Data Sources
Click on the Pixel name to open its details
Copy the Pixel ID — a 15–16 digit number shown at the top of the Pixel details page
Add the Pixel ID to RealScout
Log in to your RealScout account
Navigate to Automations > Integrations
Locate the Facebook Pixel Tracking ID section
Paste your Pixel ID into the field
Click Save
Once saved, the Pixel fires a PageView event whenever a visitor loads your RealScout search pages, including Search Links you have shared.
If you already use a Pixel for another ad service
Meta limits each Business account to one web dataset by default. If you have already set up a Pixel for a service like StreetText, AgentFire, or another ad platform, you have two options.
Option | When to use | What to do |
Reuse your existing Pixel | Your ad partner approves sharing the same Pixel across platforms | Copy your existing Pixel ID and paste it into the RealScout integration field. Confirm with your ad partner that reusing the Pixel will not affect their campaign tracking. |
Create a separate dataset | You need to keep tracking data isolated per platform | Create a new dataset under a separate Meta Business or ad account in Events Manager. |
RealScout does not require code-level installation — you only need the Pixel ID. If you are unsure which option applies, check with your ad partner before making changes.
Verify the Pixel is working
Option 1: Test Events in Meta Events Manager
Open Events Manager and select your Pixel
Click Test Events
Open your RealScout Search Link in a separate browser window
Return to Events Manager and confirm a PageView event appears in the activity log
Option 2: Meta Pixel Helper (Chrome extension)
Install Meta Pixel Helper from the Chrome Web Store
Open your RealScout Search Link in Chrome
Click the extension icon and confirm your Pixel ID appears with a PageView event
Caution. Ad blockers and browser privacy settings may prevent the Pixel from firing during testing. Test in a standard Chrome window without extensions enabled, or use a private window with Meta Pixel Helper as the only active extension.
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