RealScout's Pro+ Auto Nurture Overview

Overview

RealScout’s set-and-forget Auto Nurture feature automatically nurtures your marketing database with high-engagement listing alerts, home value alerts, market activity alerts, or email drip campaigns. Regardless of the source of your contacts, whether they’re hot or cold, or whether they’re a buyer, seller, or homeowner, your contacts receive a best-in-class consumer experience with you, the agent, at the center of every interaction. RealScout lets you know when one raises their hand so you never miss a conversion moment.

Watch this 47-second video:

Auto Nurture Benefits

Auto Nurture gives you peace of mind that no matter the size or complexity of your marketing database, every contact gets the information they need and the user experience they want, all within an online experience you control. Whether you’re a luxury agent focusing on a handful of transactions, or a team generating tens of thousands of leads, Auto Nurture is a game-changing tool to maximize impact and increase your GCI.

Auto Nurture consists of the following:

1. Email  Alerts: Automatically sends relevant listing alerts, home value alerts, and/or market activity alerts to your contacts.
2. Auto Updates: Search criteria will be updated based on contact activity.
3. Email Drips: Auto Nurture participants receive tailored email campaigns based on their alerts. Those without alerts are encouraged to create one.

How to Set Up Auto Nurture

Watch this short tutorial video that explains how to set up Auto Nurture:

Auto Nurture is fully configurable on the Auto Nurture page of your dashboard. Create a powerful lead nurture and conversion workflow by connecting RealScout to the lead sources and CRMs you already know and love, and customize your nurturing plan - we’ll take care of the rest. Based on the information in their contact record, we’ll automatically set them up with relevant alerts, prompt them to complete their profile, or engage them with auto-recommended listings.

How Auto Nurture Works

Based on the information in your contact record, whether you have connected your favorite CRM to RealScout or added information to their contact profile, your client will receive one or more of the following automated alerts or email drip campaigns.

Automatic Listing Alerts

If a contact record contains a viewed listing address or an inquired listing address, Auto Nurture will automatically create a Listing Alert, setting the search criteria to the listing zip code, the list price plus 20% and minus 30%, and the property type. This means that your contacts will always be up-to-date on the latest listings that match their criteria.

Automatic Listing Alert Updates

Listing alerts generated from the Auto Nurture process will update once per day based on activity performed by the contact. The search criteria will evolve to include expansions in price range and location preference based on the property views and actions of the contact.

Automatic Home Value Alerts

If a contact record contains an owned property address, Auto Nurture will automatically create a Home Value Alert for that property. These alerts will let your contacts know about the current market value of their home. Home Value Alerts are sent monthly by default, but you can change this frequency on your Home Value Alert settings page.

Automatic Market Activity Alerts

If our Home Value Alert valuation partners do not provide a valuation for your client based on their address, your client will instead receive a Market Activity Alert based on their property’s zip code.

Automatic Email Drip Campaigns

Everyone who is set to Auto Nurture will receive an email drip campaign. If a contact is not set up with an alert already, RealScout will set them up a Listing Alert or Home Value Alert. We will also send them Popular Homes in their area. View the email sequence here.

NOTE: The listings in the "Popular Homes in Your Area" emails are based on the most viewed listings within a 3, 5, 10, or 25-mile radius of your default map location, which can be updated on your Auto Nurture Settings.

Primary Email Verification 

Please note that the first email address entered is considered the primary email. Primary emails undergo a verification process; if found invalid, they will be paused until updated and verified. This ensures the reliability and effectiveness of our communication channels.

Fallback Templates for Auto Nurture! Coming Soon! 

You can now setup back up a Fallback Listing Alert Template and a Fallback Market Alert Template within your Auto Nurture settings. The Fallback Templates will serve as a backup option when a contact does not generate an alert from our automation or does not respond to the Drip Campaign.

If a drip campaign is suppressed, an alert will be generated the following day if no actionable contact data is available. Below is a closer look at the settings! 

Here's how to access it: Go to the Auto Nurture tab on the left sidebar and click on Update Settings. 

Next, scroll down to Fallback Templates. This is a reminder that these templates you are setting up are a backup if the Drip Campaign is unsuccessful in creating an alert (after several attempts). 

You will see a drop-down menu where you can select your saved template. Otherwise, you'll have access to hyperlinked create alert options to help you create a new template. 

For more information About Templates click here.