Open a contact's profile and look at three signals. The signals tell you which of the three nurture paths to apply. This takes about two minutes per contact.
The three signals to read
Open the contact's profile in Contacts and check:
Website Activity: Has this contact browsed listings recently? Recent browsing means demonstrated intent. A targeted alert based on what they viewed is the strongest move.
Email Activity: Has this contact opened or clicked previous alerts? Low or zero engagement on an existing alert usually means the alert is not relevant, not that the contact is uninterested.
Scout Score: A high score with recent activity means the contact is active right now. A low or declining score means either the alert content is not matching their interest, or they have gone cold.
The three paths
Path | Use when | How to apply it |
Auto Nurture | The contact is new, has no search history, or you do not have enough information to build a relevant alert yet | Toggle Auto Nurture on from the contact's profile. RealScout will generate an alert automatically based on any available data, or send an email drip if none exists |
Targeted alert | You know what the contact is looking for: active buyer with stated criteria, known homeowner, or a contact with recent website activity you can match | Create a Listing Alert, Market Activity Alert, or Home Value Alert directly from the contact's Email Alerts tab |
Onboarding link | The contact is self-directed and prefers to define their own search. Referrals who want to start browsing immediately are a common example | Send your Landing Page link so they can register and set their own preferences |
Note: Auto Nurture only activates for contacts with zero active alerts. Once a Listing Alert or Market Activity Alert exists on a contact's profile, Auto Nurture steps aside for that contact. Auto Nurture also requires a fallback Template to send to contacts without a home address on file.
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