RealScout supports two types of tags: system action tags that trigger automated platform behavior, and custom tags that you define for segmentation and Template automation.
Action Tags Available
The following tags trigger automated actions inside RealScout. Apply them to a contact's profile in RealScout or through your connected CRM.
Tag | System Action Triggered |
| Moves contact to Archived status |
| Turns off all alerts and communications |
| Turns off listing alerts only; other communications continue |
Note: Tags are spelling-sensitive but not case-sensitive. "RealScout Archive Contact" and "realscout archive contact" are treated the same. "Realscout Archiv Contact" is a different tag and will not trigger any action.
Key Rules for Action Tags
Actions trigger after the tag is applied, not retroactively
Removing the tag does not undo the action
Manual actions (archiving via checkbox) do not automatically apply the tag
With a CRM integration, the tag syncs from your CRM to RealScout and triggers the action on the RealScout side
Recommended Use Cases
Scenario | Recommended Tag |
Closed buyer — stop listing alerts, keep contact in database |
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Pausing all alerts temporarily |
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Removing from the nurtured pool entirely |
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Custom Tags: Segment Contacts and Auto-Assign Templates
Beyond the system action tags, you can create any tag you want on a contact's profile. Custom tags are most useful when paired with Templates.
When a contact and a Template share a matching tag, RealScout automatically creates a Listing Alert for that contact using the Template. RealScout scans for matching tags once per hour.
How it works:
Create a Template in Email Alerts → Templates
Add a tag to the Template (for example:
buyer-scottsdale)Apply the same tag to any contact who should receive that Template's alert
RealScout automatically creates the alert for that contact within the hour
This applies to existing contacts, newly added contacts, and contacts synced from a CRM — any contact with the matching tag will receive the alert.
Custom tag naming guidance:
Use descriptive names that reflect the audience the Template is built for:
buyer-eastside,seller-sphere,investor-multifamilyAvoid generic tags like
leadoractiveon Templates — if every contact gets that tag, every contact gets that alertUse unique tags per Template to control exactly which contacts get which alert
Note: To prevent a Template from automatically applying to contacts, use a unique tag that is not applied to any existing contacts.
Tag Types at a Glance
Tag Type | Who creates it | What it does |
System action tags ( | You, or synced from CRM | Triggers a specific platform action |
Behavior tags ( | RealScout writes these automatically | Signals contact engagement. Read-only signals for your CRM automations |
Custom tags (any tag you define) | You | Segment contacts; auto-assign Templates when paired with a matching Template tag |
Related Articles
Listing and Market Alert Templates — full detail on creating Templates and pairing them with tags