Your RealScout account generates links that work on any platform and never expire. This page covers which link to use, where to put it, and how to set it up — whether you are posting a Story, updating your email signature, or printing a QR code for an open house.

Before You Share

Your profile photo and branding appear on every RealScout page you share publicly. Set these up once before your links go live.

Update your profile

Go to Account → Profile
Add a professional headshot, your display name, and contact information
Save your changes

Review your lead registration settings

Go to Account → Settings
Confirm your lead registration setting matches your goal: require sign-up before viewing results, or allow browsing first
Adjust notification preferences so you are alerted when a new contact registers

Note: Your registration setting directly affects how many contacts you capture from social traffic. Requiring sign-up before viewing results produces higher registration rates but fewer casual browsers.

Which Link to Use

RealScout gives you several link types. Each serves a different audience and purpose. Match the link to the context before you post.

Situation	Use this link	Where to find it
Posting about current listings or a specific market condition	Quick Search Link	Marketing → Search Links → Quick
Recurring content: neighborhood spotlights, buyer niche campaigns, reusable posts	Search Link from Template	Marketing → Search Links → + Create
Targeting sellers, homeowners, or anyone curious about their property value	"What's My Home Worth?" link	Home Value Alerts → Capture Leads
Link-in-bio, QR code, or any general-purpose landing point for mixed audiences	Landing Page	Marketing → Market My RealScout
Sharing a specific set of listings with a contact or on social	Shareable Listing Link	Marketing → Shareable Links

All five link types register new contacts under your RealScout account when someone signs up. The difference is context and audience, not the outcome.

Email Signatures

Add your RealScout link once and every email you send becomes a passive lead capture point. Your links update automatically as listings change — you never need to refresh the URL.

Go directly to your email client's signature settings:

Gmail: Open Gmail Signature Settings — scroll to the Signature section, or see Google's signature setup guide
Outlook: Microsoft's signature setup guide
iPhone Mail: Apple's signature setup guide — iPhone Mail displays URLs as plain text only. Use the Gmail or Outlook app on your phone if you need a tappable link.

You can include more than one RealScout link in the same signature. Label each one clearly: for example, "Browse listings: [Search Link]" and "Get your home value: [What's My Home Worth? link]".

QR Codes

A QR code turns any RealScout link into a scannable image for print materials, open house sign-in sheets, listing presentations, and social posts. The URL is encoded directly into the pattern — it does not expire and does not need to be regenerated as listings change.

Three tools work well. Use whichever fits your workflow:

qr.io — standalone image file, free account to download, PNG or SVG output
qrfy.com — same output as qr.io, use as an alternative if needed
Canva — best if you are already building a design. In any Canva file, go to More → QR Code, paste your URL, and the code is embedded directly in your design. Download as PNG or PDF.

Generate a separate QR code for each link type you want to use. Label files clearly when saving: for example, QR-SearchLink-Austin.png or QR-WMHW-General.png.

For more detail: Does RealScout support QR code generation?

Instagram

Stories: link sticker

Create a new Story with a photo or short video
Tap the Sticker icon and select Link
Paste your RealScout link
Customize the sticker label, for example: "Search Homes" or "Get Your Home Value"
Post

Note: Link stickers are available on all Instagram accounts. No follower minimum is required.

Story formula: Start with a visual hook (a listing photo, a market stat, or a neighborhood shot). Add one line of text that states the value clearly: "Homes under $500K in [City]. Tap to search." Add the Link sticker. Keep it to one action per Story.

Profile bio link

Go to Edit Profile → Website and paste your Landing Page URL. This link is accessible from every post and from your profile page.

Feed posts

Instagram feed posts do not support clickable links in captions. Direct followers to the link in your bio, or use a Story for direct traffic on time-sensitive posts.

For platform help: Instagram Help: Link Sticker in Stories

Facebook

Posting a Search Link

Go to your Facebook Page and click Create Post
Paste your RealScout link. A preview card generates automatically
Write your caption above the card
Click Post

Tip: Search Links built from a Template include a custom preview card with an image and description. Set up your preview card in Marketing → Search Links before posting.

Posting your "What's My Home Worth?" link

Go to your Facebook Page and click Create Post
Paste your Home Value Alert public link. A preview card generates automatically
Add a caption: for example, "Find out what your home is worth in today's market."
Click Post

For platform help: Facebook Help: Share a Link from Your Page

TikTok

Link in bio

Go to your profile and tap Edit Profile
Tap Website
Paste your RealScout Landing Page or "What's My Home Worth?" link
Save

Note: The Website field is only available on TikTok Business accounts. To switch: Settings → Manage Account → Switch to Business Account. This is free and takes under a minute.

Video captions

TikTok does not support clickable links in video captions for most accounts. Direct viewers to your bio link verbally in the video or in the caption text.

For platform help: TikTok Help: Link in Bio

YouTube

Video descriptions

Open YouTube Studio and select your video
Click Details → Description
Add your RealScout link in the first two to three lines so it is visible before "Show more"
Label the link clearly: "Search homes here: [your link]" or "Get your home value: [your link]"
Save

Tip: Add both your Search Link and your "What's My Home Worth?" link to every video description. Buyers and sellers watch the same content.

Channel About section

Add your Landing Page link to your YouTube channel's About section so it appears on your profile for anyone who finds your channel directly.

For platform help: YouTube Help: Sharing Links with Your Audiences

Design Tools

You do not need a graphic designer or paid software to create professional-looking posts.

Stock photos

Pexels: Free Real Estate Photos — high-quality, royalty-free images for posts, Stories, and thumbnails
Unsplash: Real Estate Images — editorial-style photography, free to use commercially

Note: Both are free for social media use without attribution in most cases. Check the individual image license before using in paid advertising.

Post design

Canva: Real Estate Social Media Templates — customizable templates for Instagram, Facebook, TikTok, and more.

QR codes

qr.io or qrfy.com — free standalone QR image files
Canva built-in: More → QR Code in any design file

Topic	Article
Creating Search Links (Quick and Advanced)	Search Links Guide
Your RealScout Landing Page	Landing Page Overview
Shareable listing links from search	Shareable Listing Links
QR code generation	Does RealScout support QR code generation?
Home Value Alert setup	Home Value Alert Overview
All Marketing articles	Browse the Marketing Collection