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Step 4 - FUBScouts Overview & Workflow

Learn how RealScout and Follow Up Boss sync engagement data, activity tracking, Smart Lists, alerts, and contact management for streamlined workflows.

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FUBScout Step 4: Integration Overview – RealScout × Follow Up Boss

Once connected, Follow Up Boss becomes your source of truth for contacts, while RealScout powers listing alerts, Home Value Alerts, and property engagement. The integration pushes RealScout engagement data back into FUB so you can take action without switching systems constantly.


Start with the Right Mental Model

  • Follow Up Boss = Contact management + action plans

  • RealScout = Property search, alerts, and engagement tracking

All contact edits, imports, and ownership changes should be done in Follow Up Boss. Those updates sync into RealScout.

Important: If you edit an email address or reassign a lead, do it in Follow Up Boss. Do not edit ownership separately in both systems.


What Syncs from RealScout Into Follow Up Boss

After integration, you will see RealScout engagement activity directly inside the FUB contact record.

1. Recent Activity (Right Side of Contact)

You can see when a contact:

  • Saves a property

  • Views a listing

  • Views their Home Value Alert dashboard

  • Views their Market Activity Alert dashboard

This allows you to react without logging into RealScout first.

If you need deeper listing details:

  • Click the property link

  • You will be taken into RealScout for full listing data and private remarks


2. Engagement Notes (Center Section)

RealScout creates notes in FUB when:

  • A client sends a message inside RealScout

  • A client suggests showing dates

  • A client views a property multiple times

If a contact views a listing three or more times, a note is created so you can prioritize outreach.

Tip: Third-view activity is often a strong buying signal. Consider triggering an action plan.


3. Custom Fields (Left Side of Contact)

The integration creates RealScout custom fields in FUB.

These can include:

  • Number of Listing Alerts

  • Number of Market Activity Alerts

  • Number of Home Value Alerts

  • RealScout alert link

The RealScout alert link drops you directly into that contact's alert management page inside RealScout.

Use this to:

  • Edit search criteria

  • Add advanced filters

  • Adjust alert schedules


RealScout Home Value Alert Viewed Tag

When a contact views their Home Value Alert dashboard, RealScout applies a tag in FUB indicating that behavior.

You can:

  • Build Smart Lists using that tag

  • Trigger seller follow-up action plans

  • Identify warm listing opportunities

This is especially valuable for past buyers or homeowner segments.


How Auto Nurture Interacts with FUB

If Auto Nurture is turned on in RealScout:

  • New buyer leads may automatically receive a Listing Alert

  • Contacts with an address may receive a Home Value Alert

  • Engagement behavior can generate activity inside FUB

Example:

  • A Zillow lead comes into FUB

  • They viewed a specific property

  • Auto Nurture is enabled

  • RealScout may create a Listing Alert automatically

Important: Auto Nurture behavior depends on your configuration. Review your settings before scaling.


Using Smart Lists with RealScout Data

One of the most powerful outcomes of the integration is Smart List filtering.

You can create Smart Lists based on:

  • Home Value Alert viewed

  • Number of alerts assigned

  • RealScout alert link presence

  • Website last activity

  • Listing engagement signals

Example Smart Lists:

  • Sellers who viewed HVA in last 7 days

  • Buyers with 3+ property views

  • Contacts with active Listing Alerts

  • Contacts with zero alerts

Use these Smart Lists to:

  • Trigger call plans

  • Assign action plans

  • Prioritize pipeline


Quick Reference: Where to Look in FUB

Location in FUB

What You'll See

Right Activity Panel

Listing views, saves, dashboard views

Center Notes Section

Messages, showing suggestions, high engagement notes

Left Custom Fields

Alert counts and RealScout alert link

Tags

HVA viewed and other engagement-based tags



Best Practice Workflow

  1. Manage all contact edits in Follow Up Boss.

  2. Let RealScout handle alerts and property engagement.

  3. Use Smart Lists in FUB to filter by RealScout behavior.

  4. Take action using FUB action plans.

  5. Use the RealScout alert link when deeper listing edits are needed.

This keeps systems clean and reduces duplication of effort.


Frequently Asked Questions

Should I edit contact information in RealScout?

No. Edit contacts in Follow Up Boss. Those updates sync into RealScout.


Where do I see RealScout activity in FUB?

On the contact record:

  • Activity panel

  • Notes section

  • Custom fields

  • Tags


What triggers a "Home Value Alert Viewed" tag?

When a contact opens and views their Home Value dashboard.


Can I build Smart Lists using RealScout data?

Yes. Use custom fields, tags, and activity filters to segment contacts based on RealScout engagement.


If I only turn off Auto Nurture, does engagement still happen?

Yes. Engagement data still syncs. Auto Nurture only controls automatic alert creation. If you need to disable or deactivate alerts, use an actionable tag.


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