Who receives the Auto Nurture Email Drip Campaigns?

When you enable Auto Nurture for your RealScout account or for a specific contact, all auto nurtured contacts (whether from a CRM, manual entry, or other source) will be automatically enrolled in an email drip campaign.

What is the frequency of the emails that go out and what do they look like?

If you've turned Auto Nurture on for your contacts they will receive our email drips depending on the alert they've been set up with, or all emails within the campaign if there's no alerts set up:

Day 1: Welcome email

Subject Line: The best resource for new listings and your home's worth

The "View Listings Now" button links to your homesearch page.
The "Track Home Value" button links to your "What's My Home Worth?" page.

*NOTE* This email skips sending if the contact has a Home Value Alert AND a Listing Alert

Day 5: Popular Homes

Subject line: Popular Homes in Your Area

*NOTE* Skipped if they have a Listing Alert

Day 10: What’s My Home Worth

Subject line: Keep track of your home's value

*NOTE* Skipped if they have an Home Value Alert

Day 15: “Start Searching”

Subject line: Access your portal to new listings

*NOTE* Skipped if they have a Listing Alert

Ongoing monthly (on the same date): Popular Homes

Subject line: Popular Homes in Your Area

*NOTE* Skipped if they have a Listing Alert

Your "area" is either the Default MLS Area or a custom, agent-chosen map location

What determines which listings to send for the “Popular Listings…” email?

The listings sent are the most viewed listings within a selectable 3, 5, 10 or 25-mile radius of your default map location (which can be updated on the Profile page or on the Auto Nurture page under Settings).

What if my contacts already have an alert?

In summary:

• If your contact has a Listing Alert already, they’ll get the Welcome email and the “What’s My Home Worth?” email.
• If they have a Home Value Alert, they’ll get the Welcome email, Popular Homes email, and “Start Searching" email, then continue getting the Popular Homes email on a monthly basis.
• If they have a Listing Alert AND a Home Value Alert, they don't get the Welcome Email or any of the other drip emails.
• If they have no alerts, they’ll get the entire email drip series.

When does Auto Nurture stop?

If a contact unsubscribes, then AutoNurture stops.

If a contact creates a listing alert (or has an alert created for them based on activity in RealScout),then AutoNurture stops the listing focused part of the drip campaign.

If a contact has an HVA created for them, then Auto Nurture stops the HVA focused part of the drip campaign.

What client activity can create alerts?

Any listing view can generate a Listing Alert.

A home address entered can generate a Home Value Alert, or if ATTOM doesn’t provide a valuation then a Market Activity Alert using the home’s zip code.