Auto Nurture: Email Drip Campaigns

Who receives the Auto Nurture Email Drip Campaigns?

When you enable Auto Nurture for your RealScout account or for a specific contact, that contact will be moved to the Nurtured Contacts tab on the Contacts page. Any contact who does not have a property inquiry or property address associated with them (whether from a CRM, manual entry, or other source) will be automatically enrolled in an email drip campaign.

What is the frequency of the emails that go out and what do they look like?

If you enable Auto Nurture for your RealScout account or for any individual client and Auto Nurture does not find a property inquiry or property address associated with that contact, the contact will be automatically enrolled in an email drip campaign. 

Day 1: Welcome email

Subject Line:The best resource for new listings and your home's worth

Day 5:

Subject line: Popular Homes in Your Area

Day 10 What’s My Home Worth email

Subject line:Keep track of your home's value

Day 15: “Start Searching”

Subject line: Access your portal to new listings

Ongoing monthly (on the same date): Popular Homes in {Default MLS Area}

Subject line: Popular Homes in Your Area

When does Auto Nurture stop?

If a contact unsubscribes, then AutoNurture stops.

If a contact creates a listing alert (or has an alert created for them based on activity in RealScout),then AutoNurture stops the listing focused part of the drip campaign.

If a contact has an HVA created for them, then Auto Nurture stops the HVA focused part of the drip campaign.

What client activity can create alerts?

Any listing view can generate a Listing Alert.

A home address entered can generate a Home Value Alert, or if ATTOM doesn’t provide a valuation then a Market Activity Alert using the home’s zip code.