- Email Alerts: Automatically sends relevant listing alerts, home value alerts, and/or market activity alerts to your contacts.
- Auto Updates: Search criteria will be updated based on contact activity.
- Email Drips: Auto Nurture participants receive tailored email campaigns based on their alerts. Those without alerts are encouraged to create one.
RealScout’s set-and-forget Auto Nurture feature automatically nurtures your marketing database with high engagement listing alerts, home value alerts, market activity alerts or email drip campaigns. Regardless of the source of your contacts, whether they’re hot or cold, or whether they’re a buyer, seller or homeowner, your contacts receive a best-in-class consumer experience with you, the agent, at the center of every interaction. RealScout lets you know when one of them raises their hand so you never miss a conversion moment.
Set-up is as easy as just one click, or further streamline your workflow by connecting RealScout to the lead sources and CRMs you already know and love, and customize your nurturing plan - we’ll take care of the rest. Based on the information contained in their contact record, we’ll automatically set them up with relevant alerts, prompt them to complete their profile, or engage them with auto-recommended listings.
Auto Nurture gives you peace of mind that no matter the size or complexity of your marketing database, every contact is getting the information they need, the user experience they want, all within an online experience you control. Whether you’re a luxury agent focusing on a handful of transactions, or a team generating tens of thousands of leads, Auto Nurture is a game-changing tool to maximize impact and increase your GCI.
How Auto Nurture Works:
Based on the information in your contact record, whether you have connected your favorite CRM to RealScout or added information to their contact profile, your client will receive one or more of the following automated alerts or email drip campaigns.
Automatic Listing Alerts
If a contact record contains a viewed listing address or an inquired listing address, Auto Nurture will automatically create a listing alert, setting the search criteria to the listing zip code, the list price plus 20% and minus 30%, and the property type. This means that your contacts will always be up-to-date on the latest listings that match their criteria.
Automatic Listing Alert Updates
Listing alerts generated from the Auto Nurture process will update once per day based on activity performed by the contact. The search criteria will evolve to include expansions in price range and location preference based upon the property views and actions of the contact.
Automatic Home Value Alerts
If a contact record contains an owned property address, Auto Nurture will automatically create a Home Value Alert for that property. These alerts will let your contacts know about the current market value of their home. Home value alerts are sent monthly by default, but you can change this frequency in your account settings.
Automatic Market Activity Alerts
If our Home Value Alert valuation partners do not provide a valuation for your client based on their address, your client will instead receive a Market Activity Alert based on their property’s zip code.
Automatic Email Drip Campaigns
Everyone who is set to Auto Nurture will receive an email drip campaign. If they are a seller they will receive our Buyer Drip emails, if they are a Buyer they will receive our Seller drip emails. If a contact is not set up on a listing alert or home value alert, RealScout's drip campaign will encourage the contacts to set up a Listing Alert or Home Value Alert based on their preferences. We will also send them Popular Homes in their area. If they click through we automatically set them up on an alert!
NOTE: Popular Listing Emails are the most viewed listings within a 25-mile radius of your default map location, which can be updated on your Auto Nurture Settings.